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5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers
Things have evolved and changed, but the Internet is the same as it always was and is a society evolving. Facebook is the new…
10 Elements of a Perfectly Optimized Page
One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on a website.…
Jerry Yang Quits Yahoo!
Jerry Yang is leaving Yahoo, the company he co-founded with David Filo in 1995. Yang's resignation from the Yahoo board of directors and all…
Google to Protest SOPA on Home Page Tomorrow
Millions of people visiting Google’s home page tomorrow will be greeted with a link demonstrating the company’s opposition to controversial anti-piracy bill SOPA, the…
Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records
2011 saw the biggest retail e-commerce holiday spend in history, totalling $37.2 billion, with paid search budgets and CTRs up significantly over 2010. Google…
Twitter Enhanced Profile Pages: Brands Share Wins & Tips
A recent eye tracking study offered a look at user reactions to elements of brand pages on Twitter, including Promoted Tweets, embedded media, and…
How to Win the PPC Championship
In PPC, it’s great to grab one of the premium positions above the search results – but you can still score (i.e. convert) even…
Newest International SEO Challenge: Hreflang & Canonical Tags
Google is telling us that we should use a regional subtag on each URL to help Google’s spider figure out what kind of content…
10 Reasons to Use Foursquare Explore for Personalized Local Searches
Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level and goes beyond mobile check-ins for…
Social Networks Show Deeper Penetration, More Trust in Emerging Markets
A compilation of studies from eMarketer, PEW, and region-specific groups has examined social network use and trust for regions around the world. Emerging markets…
Monetate Launches Agility Suite, Enables Unlimited Real-Time Testing & Updates Without IT
Monetate, the cloud-based e-commerce platform behind 20 percent of all U.S. Black Friday online sales, has launched a new product suite that allows unlimited…
5 Stages of Coping with Loss of Search Query Data
Unfortunately, there isn't a silver bullet that will compensate for losing a rising percentage of keyword data in analytics. There are several things you…
Metacafe Morphs into Entertainment Network for M.E.N.
Featuring exclusive, original, curated short-form videos, Metacafe is working to meet a demand for entertaining content and is creating scalable ways for marketers to…
Google Doodle Honors Martin Luther King, Jr. Day
Google today, on the 26th anniversary of Martin Luther King Jr. Day in the United States, is honoring the holiday and legacy of the…
The End of Link Building as We’ve Known and Loved it
Old-fashioned link building should be part of your marketing mix, but doing it in isolation will send unbalanced signals to search engines. Here are…
Google Earth Funds Sea Turtle Tracking Project and Game
Through the use of the Google Earth API technology and a grant given to the sea turtle conservation network WIDECAST, Google is funding the…
comScore: Bing Takes No. 2 Spot From Yahoo in December 2011
Bing is finally the No. 2 search engine, according to the latest figures from comScore. Bing which launched in June 2009 with an 8.4…
The Google/Microsoft Comparison: Industry Reaction to Antitrust Debate
We reached out to search engines and marketers for their thoughts on Google Search Plus Your World, particularly on whether Google may be paving…
Search Quality & Twitter’s Outrage: Industry Reaction to Google Changes
Backlash to Google’s Search Plus Your World has been fast and furious. Twitter went off the deep end and tech journalists are having a…
Rank for Anything You Want on Google Search Plus Your World
Google Search Plus Your World pulls personalized organic results from the Google+ network with no regard for context, quality, freshness, or relevance. Is this…