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5 Questions to Consider When Thinking About Bidding on Brand Terms
Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So…
Bing’s URL Keyword Stuffing Filter Reduces Traffic to Spam Sites by 75%
Bing says it looked at a number of signals that suggest possible use of URL keyword stuffing and its efforts have since impacted 3…
AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile
Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile ad performance.
Better, Faster, Cheaper…Pick 2
When it comes to UX-centered projects, it's important to understand the value of choosing the better or better and faster options instead of the…
Court Rules Yelp May Demand Money for Adding and Removing Reviews
A recent court ruling indicates Yelp would be in the clear if it tampered with the ratings of businesses that declined paid advertising and…
What’s the Deal With Links From M.Biz? Should You Disavow?
Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe?
Marin Software Adds Support for Russia’s Largest Search Engine
Advertisers can now analyze, report on, and automate paid search campaign bidding for Yandex through Marin Software's advertising platform.
Content Is King in SEO, But User Signals Are Also “Crucial” [Study]
In addition, Searchmetrics’ 2014 SEO Ranking Factors and Rank Correlations report finds the quantity and quality of backlinks remain critical.
Google’s AdSense for Shopping Takes PLAs to Retail Sites
Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and better monetize…
Dare to Hack Data With Bing at SES Denver
At SES Denver on October 16, Bing's John Gagnon will discuss the importance of using the right data as opposed to just big data.