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Recovering (Not Provided) Keyword Data
Google Webmaster Tool search query data is more accurate than currently perceived. Clicks seem to be correlated enough with visits to make a conservative…
Mobile SEO: Managing Googlebot & Your Mobile Sites
Implementing an optimized mobile site is becoming increasingly important for many publishers, as smartphones are becoming increasingly pervasive. Here’s how to think about Googlebot,…
Apple, Foursquare Ditch Google Maps for OpenStreetMap
Is Google’s decision to charge sites or apps using Google Maps API for high volume usage beginning to backfire? Apple and Foursquare have both…
Search Engine Users Dislike Personalized Search But Like the Results
The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction with the…
New Google Search App Hits Windows Phones … and Users Hit Back
Windows Phone owners who have downloaded the new Google Search App from the Windows Phone Marketplace are giving it an overwhelming thumbs down thus…
Google Chrome Hacker Wins $60K at Pwnium
Google has updated its Chrome browser, fixing an issue that was first uncovered at its Pwnium browser hacking contest. A Russian security researcher won…
Where Should In-House SEO Reside?
When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this help move…
3 Social Marketing Communication Methods: When & How to Use Them
Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. Savvy marketers use all three modes of communication. But how do…
PPC: How to Tap Into the Power of the Persona
Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by completing the…
Facebook Introduces Interest Lists, ‘Your Own Personal Newspaper’
Facebook has just announced a new feature to help users curate the content that most matters to them. Interest Lists feature Pages and public…
How to Make Friends & Influence People at #SESNY
SES is now on Vivastream. You're probably thinking “oh no, not another social network to keep track of.” But this one is definitely worth…
Twitter Brand Pages Adding E-Commerce, Contest Features?
Twitter is rumored to be planning a host of new features to Brand Pages this year, including contests, sweepstakes and e-commerce as they open…
This is ABUSE: How Search Can Help Prevent Date Rape
The “This is ABUSE” campaign targets physical and mental abuse, with the two most harrowing videos addressing date rape. Using search as part of…
How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More
Getting found and heard on Twitter isn’t as easy as the early days. The party is getting bigger and the saturation level is getting…
Winning the Content Marketing Race
He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at several key…
Will Google’s Mobile Search AI Product Rival Apple’s Siri?
As Google strives to bring actual knowledge into search and create a more intuitive user experience, rumors and speculation abound about Google’s artificial intelligence…
Yandex Tries to Solidify Search Dominance, Keep Google Down in Russia
How has Yandex continued to hold off Google in Russia? Anton Popov, head of sales and marketing at Yandex, discusses Google vs. Yandex, the…
International Women’s Day 2012 Google Doodle
Google toned down their doodle for International Women’s Day this year, following their promotion of the Join Me On the Bridge campaign in 2011.…
Google +1 Button Turns Red & Give Thanks For +1s
Google has made a couple of changes involving the +1 buttons. The first in an aesthetic change that will change the button's color scheme…
Google Shares 7 Tips With Free Web Hosting Sites to Avoid Penalties
Google is constantly on the lookout for spammy websites that don’t add “sufficient value” to its users. For free web hosting services that don’t…