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Google Play Merges Android Market, Google Music, eBookstore
Google introduced Google Play to the world yesterday. The new cloud-based “digital entertainment destination” for apps, music, movies, and books combines three Google entities…
Conversion Optimization: 5 More Things to Test
You’ve run your share of testing to win over the HiPPO’s, you’ve proven your mettle, and won some deserved attention from your peers. What’s…
PPC Split Testing: Who, What, Why & How
Your AdWords split tests should consist of four tuners: the who, what, why, and how. Start with the weightiest question of who, and then…
Google Encrypted Search Going Global
Encrypted search is expanding internationally for signed in Google users, Google announced yesterday. That means you can expect to find less search query data…
Google, Facebook Briefly Caught in Danish Child Porn Filter
A simple human error resulted in the exposure of a serious systems design flaw in Denmark March 1st. A police officer accidentally copied a…
The Definitive Guide to AdWords Display Targeting
AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for…
The Link Prospector’s Guide to the Tilde
Have you ever used the tilde operator in your link prospecting? This article comprises some early findings on experimenting with the tilde operator in…
Bing Search First to Test Facebook’s New Logout Page Ad
Facebook is in the process of testing a new logout screen page ad unit that was unveiled last week. When you log out of…
As Yahoo Layoff Rumors Swirl, Labs Chief Heads to Google
Yahoo's woes continue after it confirmed it will lose the head of its labs unit, Prabhakar Raghavan, to Google. Raghaven's research interests focused on…
Google, Senator Agree to Mobile Privacy Meeting
In a letter to the FTC, U.S. senator Charles Schumer expressed concerns that privacy rights may be infringed as contact names, telephone numbers and…
Bing Testing New SERPs Design, Local Search Layouts
Bing’s new search engine results page design, with the sidebar moved to the right of the page and prominent user account controls, is rolling…
7 Excellent Speakers on Why You Must Attend SES New York
SES New York provides attendees the ability to learn from and meet the industry's experts. Here are some of recommended sessions and a preview…
Google Street View has Patent, Urination Problems
Google Street View has often been the subject of controversy. The latest: Google and Apple are facing a patent lawsuit for Street View technology…
SEO & Personalization: An Evolving Relationship
The search giants are leading us into a new era with the intentions of providing better search results. This leaves many uneasy in how…
PPC Ad Optimization: 6 Top Elements to Test
Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what’s stopping us from doing so…
How to Increase Your Local Business Facebook Reach in Minutes a Day
Facebook marketing for local stores doesn’t have to be time consuming or expensive. Be creative, be real, and be consistent. Here are quick tips…
4 Big Reasons Why SEO Will Never Die
SEO isn’t dead (if you believe this, I have a bridge I'd like to sell you). There will always be a need to better…
Yelp Stock Jumps by 64 percent in IPO
Local search and user-generated review site Yelp has become the latest technology firm to surge onto the stock market. The company yesterday closed out…
Android Apps Can Access, Copy Photos Stored on Your Phone
Android users have been warned that applications could be sending back photos stored on their phone to remote servers without their permission in yet…
Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights
In addition to launching new Facebook Pages this week, the social network gave a close-up of new premium and mobile ads, announced Facebook Offers,…