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Bing Ads Offers New Bulk Editing Tools
Bing Ads announced a new way advertisers can manage up to 1 million keywords, 500,000 ads, and 250,000 ad groups - all within the…
Organic Search Drives 51% of Traffic to Websites [Study]
Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels like paid…
YP Taps Goodzer for Enhanced Local Data
YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result…
Brand Terms: To Bid or Not to Bid? [Bing Ads Study]
A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.
Domain Equity Development: A Fresh Perspective on Link-Building
The old practices of link-building to boost SEO just won't cut it anymore. Here's a fresh way to look at building links: domain equity…
The Challenge of Enterprise Link-Building in a Content Marketing World
Most scalable link acquisition should be centered on high-quality content marketing activities that produce a ROI or accomplish a core business goal regardless of…
Google Folds Blog Search Into News
Google users who want to search for content from blogs must now filter their queries in Google News instead of using the separate Blog…
Google Extends Nearby In-Store Product Listing Ads to Desktops
Google is reportedly allowing retailers to promote in-store products across all devices, regardless of whether the products are available online as well.
HTTPS Doesn’t Boost Rankings [Study]
Shortly after Google began recognizing HTTPS as a ranking signal, Searchmetrics says it has found there is no difference between HTTP and HTTPS.
Last-Minute SEO – Here Come the Holidays!
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to…