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Industry

Leap Year 2012 Google Doodle Frogs Share Stage With Gioachino Rossini

The frogs are back, and this time it’s musical. Today’s leap year Google Doodle on Google’s homepage marks two occasions: the extra day that…

By Danny Goodwin · 29 Feb 2012

Industry

Yahoo Threatens Facebook With Lawsuit Over Advertising Patents

Yahoo has warned Facebook that it will face legal action if the social network doesn't sign licensing deals for patents Yahoo believes Facebook is…

By Dan Worth · 29 Feb 2012

Industry

Last Ditch Efforts to Halt New Google Privacy Policy

Even as users remain ignorantly blissful, last-ditch efforts continue to prevent Google’s new privacy policy from being implemented this Thursday, March 1. French regulators…

By Danny Goodwin · 29 Feb 2012

Social

Google+: Why User Counts & Low Engagement Don’t Matter

External estimations of Google+ adoption and engagement look pretty grim... if you’re expecting users to engage. In comparing Google+ to Facebook, we need to…

By Miranda Miller · 28 Feb 2012

Video

How to Implement Video Microdata for Google & Schema.org

Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to speed with…

By Terry Van Horne · 28 Feb 2012

PPC

3 Underused Paid Search Metrics

Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these metrics that…

By Jason Tabeling · 28 Feb 2012

Social

Social Search Result Rankings for Top 500 Tech Writers [Study]

By looking at the search rankings of 500 influential technology writers, this study aims to gain a better sense of how Google ranks social…

By Nathan Safran · 28 Feb 2012

Content

Why an Optimized Content Strategy is Crucial for Social & Search

Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may…

By Krista Lariviere · 28 Feb 2012

Video

YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking

YouTube has updated the YouTube Creator Playbook, which compiles important tips, best practices, and strategies to build greater audiences on YouTube. While content and…

By Greg Jarboe · 28 Feb 2012

Mobile

Google’s Mobile World & Vision for 2012

As smartphone ownership continues to grow, going mobile and mobile optimization are becoming a business necessity. To coincide with the annual Mobile World Congress…

By Danny Goodwin · 27 Feb 2012

Mobile

How to Optimize Tablets vs. Smartphones

Although smartphones and tablets share many common attributes, they differ greatly as it relates to where the devices are used, what they use them…

By Eli Goodman · 27 Feb 2012

Content

8 Steps to Guest Blogging Artistry for Free Links, Recognition & Exposure

Online marketers want links, recognition, and exposure. Guest blogging has become a key link building practice based on exchanging worthwhile content for improved rankings…

By Guillaume Bouchard · 27 Feb 2012

Industry

Google Images Adds Previews to Related Searches

Google is now displaying a visual preview of images when you hover over links to related searches in Google Images. Hovering will open a…

By Danny Goodwin · 27 Feb 2012

Mobile

Google Dumping Clearwire Stake

Google will sell its 6.5 percent stake in wireless Internet service provider Clearwire for roughly $47 million (a discounted stock price of $1.60 per…

By Danny Goodwin · 27 Feb 2012

Industry

2012 Oscar Predictions From Google & Yahoo

Who will take home the Oscar at the 84th Annual Academy Awards tonight? Google predicts “Extremely Loud & Incredibly Close” might be the “underdog”…

By Danny Goodwin · 26 Feb 2012

SEO

Tools to Help SEOs With ADD Get Work Done

A vast majority of SEOs believe they “suffer” from ADD. After all, SEOs are being asked to do a lot. Today, many tools are…

By Mark Jackson · 26 Feb 2012

Events

SES London 2012 – Day 3 Coverage #SESLondon

The final day of SES London 2012, much like Day 1 and Day 2, was packed full of great tips and strategies on keywords,…

By Danny Goodwin · 26 Feb 2012

Industry

Google Privacy Policy: 36 Attorneys General Express Strong Concerns

The National Association of Attorneys General said in an open letter to Google CEO Larry Page stating that the group had "strong concerns" with…

By Shaun Nichols · 25 Feb 2012

Mobile

Apple Buys Chomp to Improve App Search

Apple, which now boasts more than 500,000 apps in its App Store, is aiming to improve search and discovery features. In a deal rumored…

By Dan Worth · 25 Feb 2012

Social

Facebook Storefronts: Why Brands Fail

Executives from social technology startups share several reasons why four high-profile brands - Gamestop, Gap, JCPenney, and Nordstrom - have reportedly shuttered their Facebook…

By ClickZ Team · 25 Feb 2012