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Android Market vs. App Store Prices: Why Android Users Pay Double [Study]
Analyst firm Canalys' App Integrator study found that the top 100 paid applications on the Android service carry an average cost of $3.74, compared…
Blekko Tests Search Ads
Startup search engine Blekko has recently begun to test search ads on its site. It works with several large brands through feeds from Google…
181 Million Americans Watched 40 Billion Online Videos in January
The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in…
Google, Bing, Twitter & YouTube: Latest Comings & Goings
Google will reportedly promote one of its own executives to CEO of Motorola. Meanwhile, Google has hired a veteran lobbyist and lost a pair…
Pinterest Marketing Tips & Tricks to Drive Targeted Traffic
Is Pinterest just a toy, or a legitimate source of targeted traffic? One early adopter shares his experience with Pinterest marketing, how it converts…
PPC Scams to Avoid
When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware. If it seems too good to be true, it…
Google Will Overtake Facebook in Display Ad Sales by 2013 [Report]
Facebook's ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the researcher predicts…
Google, Apple, Microsoft Agree to Mobile App Privacy Changes
Less than a week after a Federal Trade Commission report condemned the lack of privacy policies and disclosures from mobile application providers, Google, Apple,…
Facebook Premium Ad Upgrade Details Leaked
Facebook's premium ads are getting a facelift. The company has been testing several soon-to-be-announced ad units, which leaked documents claim will produce more engagement,…
Google, Microsoft, Yahoo Working With White House on Do No Track Browsing
Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to…
Google HUD Glasses: Possible Features & Implications for Marketers
A heads up display would likely integrate Google Goggles, Google Voice Search, Local Search, some iteration of OCR technology, and a camera. Here are…
Modern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years Past
2011 saw big changes in the social bookmarking and sharing world. Some of the larger social news sites were retired and another was indecline.…
How to Get More Clicks in Google’s Evolving SERPs
Recent presentational changes to Google’s search results have affected click-through rates, but you can increase CTRs with a mix of traditional (e.g., optimizing text…
Bing Vision, Newspaper Imaging Coming to Windows Phones in UK
Bing Vision add-on will add the option to scan in QR and bar codes as well as image recognition tools that will allow users…
Twitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs…
BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social
Cloud marketing platform BloomReach has launched with a suite of three intelligent discovery tools for businesses. BloomReach accomplishes some pretty incredible things for web…
SES London 2012 – Day 2 Coverage #SESLondon
Day 2 of SES London 2012 has come to a close. The day, much like Day 1, was packed full of great tips and…
Google’s Patent Battle With Microsoft & Apple Escalates
Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its industry standard…
Track & Segment Your Way to More Accurate Bounce Rates
In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out…
LinkedIn Advertising Tips For Beginners
With more than 150 million members, LinkedIn can be an extremely important and effective advertising opportunity when used correctly. Here are tips on how…