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How to Focus Your PPC Analysis & Optimization
With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea.…
Wavy Google Logo Honors Heinrich Hertz
The wavy blue, red, yellow, and green logo on Google’s homepage today is in honor of Heinrich Rudolph Hertz. The German physicist, who was…
Google Enhances Ad Sitelinks
Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers.…
Google Forecloses on Mortgage Comparison
Is a new version of Google’s mortgage comparison service in the works? After scaling back the service in November, mortgage comparison went offline earlier…
SES London 2012 – Day 1 Coverage #SESLondon
Avinash Kaushik’s keynote kicked off SES London 2012 today, and what followed was a day filled with tips on landing page optimization, PPC, link…
The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype
Google’s circumvention of Safari privacy settings is just the tip of the user tracking iceberg. Privacy and user experience are in serious conflict, with…
Yandex Adds Social Search Results, Partners With Twitter
Russia’s top search engine Yandex has made two big moves on the social search front. In addition to incorporating content from popular social networks…
Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy
Microsoft accused Google of circumventing Internet Explorer user settings in a blog post Monday but forgot to mention this information was released two days…
The Power of Positive PPC Ads and Attitude
When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry the day. It’s the…
4 Foundational Secrets to Effective PPC Advertising
As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How can you…
New Killer Facebook Broad Targeting Options
Whether your Facebook ads are targeting people who have recently moved, pregnant women, educators, ethnicities, or people looking to buy a car, these quick,…
Yelp Reviews Aid Local Search Optimization on Apple Siri Results
The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed to undertand…
Enterprise SEO: 4 Trends to Watch in 2012
In 2012, we can expect to see further corporatization of SEO in the enterprise; rich snippets proliferate (and spam); an increasing need for social…
Google Accused of Tracking Safari Users
A report says Google was ignoring settings on Safari intended to block tracking tools. Google platforms were reportedly able to log user activity on…
FTC on Mobile Apps: Will Android, Apple Please Think of the Children?
The Federal Trade Commission has released the results of a report complaining that mobile applications for children lack privacy policies and disclosure. Apps specifically…
Verified Accounts Launch for Facebook VIPs
Facebook has unveiled an authenticated account system which will target accounts of celebrities and popular figures with a large number of subscribers. Account owners…
Facebook Timeline Apps Deliver Big Traffic for Pinterest, More Sites
Some of Facebook's timeline app partners are apparently giddy with the relationship so far. Since Pinterest started its open graph integration last month, the…
Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]
Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad…
4 Localization Tips for Savvy Global Businesses
International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the localization of…
Media Attribution: How to Start Optimizing Your Media Allocations
If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you need to…