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Media Attribution: How to Start Optimizing Your Media Allocations
If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you need to…
Twitter Makes HTTPS the Default Setting for Users
Twitter will use encryption by default when users sign in. Although Twitter is making HTTPS the default setting for users, you can turn it…
Google Falsely Flagged as Malware by Microsoft
The world’s most popular search engine was falsely identified by Microsoft as malware for four hours on Valentine’s Day due to a faulty software…
App Store Optimization
The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization can still provide…
Social Media Insight from 6 Successful Brands on Google+
Google+ is slowly but surely attracting a more diverse user base and big brands are taking notice. Many have fully integrated the platform into…
Spring Forward with Search Strategies for Travel Marketers
We are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place between May and August,…
Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More
A limited number of Facebook advertisers are testing what appears to be the next iteration of Sponsored Stories. They are targeting the social site's…
DuckDuckGo Hits New Milestone: 1 Million Searches
DuckDuckGo has good reason to quack. The small startup search engine announced that it received more than 1 million searches for the first time…
Romney, Gingrich Latest to Join the Search Engine ‘Spreading’ Game
Hey, you know what this country needs? Another reason to keep normal people out of politics. Rick Santorum’s icky problem might be a little…
Nomenclature: The Industry Case For and Against SEO
"SEO is dead" is the debate that just won’t die. Last week, Andy Betts inspired us to consider again the role and definition of…
Beginner’s Guide to Google Analytics: What to Track
Before you can do anything else with Google Analytics, you need to understand what you're trying to track and why. Here are a few…
SEO: A Force for Good
Think about what the web would look like without SEOs working to help legitimate sites rank for the terms that they should rank for.…
How Local Small Businesses are Evolving Their Online Marketing Strategies
Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to…
Google Tries to Diagnose Health Conditions on Symptom Searches
Google is adding a new health search results feature. Whenever you search for a symptom or multiple symptoms of an illness, Google will show…
Search Engines Crazy in Love on Valentine’s Day 2012
All the major search engines are celebrating Valentine’s Day this year with special logos or pictures on their home pages. In addition to Google’s…
Google-Motorola Acquisition Approved in U.S., EU
In a pair of announcements made just hours apart, the U.S. Department of Justice and the European Commission each announced that the $12.5 billion…
4 Ways to Kill Your PPC Health
An agency/client PPC relationship is a lot like a doctor/patient relationship. Both parties are responsible for the health of the campaign, and they need…
How to Make PPC Count Without Conversion Tracking
Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the…
Valentine’s Day 2012 Searches: Gifts.com, Yelp Win Big [Infographic]
In anticipation of Valentine's Day, Gifts.com appeared in the top five search results for 60 percent of non-geographic “gifts” keywords during January; RedEnvelope.com placed…
Valentine’s Day 2012 Google Doodle Animates Tony Bennett’s ‘Cold, Cold Heart’
Google’s 2012 Valentine’s Day Doodle is an animated love story, set to Tony Bennett’s “Cold, Cold Heart”. The video is embedded on the homepage,…