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Google AdWords Conversion Values Add Multiple Currency Support
AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts…
Google DMCA Removal Requests Hit High of 7.8M per Week
A report from TorrentFreak attributes the growth in these requests to copyright holders seeking to curb piracy.
Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]
In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.
Close Variant Matching – 3 Important Points to Keep in Mind
Here are three changes about the close variant change that you should keep in mind, and what you need to know in order to…
Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers
Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool.
Greggs Falls Victim to Google Search Image Gaffe
The bakery brand offered the search engine donuts to fix the problem and created a Twitter hashtag to go along with its request.
Google, YouTube See Uptick in 2014 Back-to-School Search Traffic
Back-to-school searches on Google grew 45 percent year-over-year while searches for "back to school haul" and "dorm hauls" on YouTube are also up.
Google AdWords Incorporates Focused Bid Automation and Bulk Editing
Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their customers.
Lost and Found: How Top E-Commerce Brands Stack Up With Site Search
Recent analysis by the Baymard Institute shows top e-commerce brands fall short with site search results and highlights the need for brands to better…
Product Listing Ads – An Evaluation
The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry.