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What to Include (& Leave Off) Your Homepage
Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If…
Google Tests Search Results Format Minus Carousel
Google is testing an updated format for search results that does away with the carousel and instead more closely mimics its mobile results.
Google’s Singhal Reflects on the Top Search Milestones Since 2004
Google’s senior vice president of search thinks the roll-outs of universal search, voice search, and the Knowledge Graph are among Google’s proudest moments in…
Online PR: Should You Pitch or Ignore These 6 HARO Personas?
HARO can be a great way to get coverage and links for your website – but it can also be a huge waste time…
How to Properly Analyze Ad Text Performance
When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of…
Google Wages War on European Link Scheme Networks
Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.
Seth Godin’s Squidoo Acquired by HubPages
Some, but not all, Squidoo content will be rolled into content-sharing site HubPages by around October 1. What does this transition mean for users?
Google AdWords Launches Website Call Conversions
AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion…
The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy
Taking a look at the cover designs of print magazines can help you improve your digital content marketing strategy by helping you to focus…
Sneak Peek at Google Stars: If Pinterest Met Google Drive
One of Google's undercover projects, Google Stars, works like Pinterest, looks like Google Drive, and feels like it could replace the +1 button.