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What Marketing Executives Say About Content Targeting
A new study shows that most marketers believe they should be producing smaller amounts of more researched content - but are they following through…
The Telegraph Mysteriously Removes “Right to Be Forgotten” Stories
As part of its effort to combat the so-called "Right to Be Forgotten" rulings, reports say the Telegraph has written stories about the stories…
Yahoo Recovers From Search Share Low in June
Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever.…
Goodbye, Exact and Phrase Match Keywords. Now What?
While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more…
Survey Says: Stop Making Assumptions About Your Content
Don't just assume why your content is or isn't working - to really understand what's working and what's not, marketers need to dig in,…
Link Building: The Art of Persuasion
The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that…
Bing Ads “Top Movers” Report Gives the “Why” Behind Campaign Changes
Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with the most…
Google AdWords to Universally Apply Close Variant Keyword Matching
The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to…
Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]
A look at a ClickZ Live San Francisco session that explored how businesses can optimize search and digital marketing with multi-channel attribution modeling.
3 Ways to Dig Deeper for Bigger Paid Search Success
The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples…