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Multi-Channel Ads: The Importance of ‘Scent’
TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave…
Google Search Results Test Adds More Instant Answers
Some Google users in a test group are seeing a big change to their search results. Search queries for movies, TV shows, people, sports…
Google Webmaster Tools Gets a Facelift
Google Webmaster Tools has a new look that augments the new functionality Webmaster Tools received last month. The changes include a new look to…
A Mom’s Advice: Master YouTube Annotations (& 3 Hairstyles for Mother’s Day)
For Mother’s Day, we also interviewed another mom on YouTube: Mindy McKnight. She runs the Cute Girl Hairstyles channel which is so popular that…
A Mom’s Advice: Create a YouTube Schedule (& 3 Recipes for Mother’s Day)
For Mother’s Day, we interviewed a mom with a successful YouTube: Betty Givan. She runs her cooking channel, Betty's Kitchen which is so well…
Mother’s Day 2012 Google Doodle Celebrates Moms With Animated Logo
Google pays tribute to moms this Mother’s Day, with a new animated logo that brings letters of the logo to life as Mom receives…
Facebook Tests Paid Status Updates With ‘Highlight an Important Post’
Facebook is testing a feature to see if users will pay a couple bucks to have their posts more prominently featured on the social…
Apple Mapping iOS 6 Future Without Google Maps?
Apple's upcoming iOS 6 release will be reportedly be headlined by the debut of Apple's own mapping application, replacing the Google Maps application which…
Google Might Have to Pay Oracle $150,000 in Copyright Damages
The judge who is hearing the case said that the most Oracle may end with as a result of that infringement was statutory damages…
Scamworld? How The Verge Wrongly Smeared All Internet Marketers
An open letter to Joe Flatley and management at technology publication The Verge, who painted all internet marketers as snake oil salesmen in a…
Insights From the Recent Penguin & Panda Updates
An analysis of websites that have been hit by Google Penguin and Panda in recent weeks offer some helpful ideas for those looking to…
Optimizing to Lifetime Value of Customers to Maximize SEM Performance
Credit card companies and savvy direct marketers know the importance of optimizing campaigns toward acquiring the right type of customer: those who buy more…
Why Search Agencies Should Tune Into the Display Buzz
Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will…
CIVETS: New Global Marketing Opportunities in Emerging Economies
Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa are regarded as the next wave of emerging economies. Marketing opportunities are there for the taking.…
Google, Mozilla Accuse Microsoft of Restricting Browser Choice in Windows 8
Mozilla has accused Microsoft of failing in its commitment to give users a choice in browsers. Mozilla says Internet Explorer will be the only…
Bing Introduces 3-Column Search Results With Snapshots, Social Sidebar
Bing will soon debut a big search results redesign. Rather than forcing social results into the main organic results, Bing will unveil a three-column…
Google Commissioned Report Aims to Protect Search Engine Free Speech Rights
In drawing comparisons to newspapers and other media outlets, scholar Eugene Volokh makes the case against government intervention in search results with a compelling…
4 Ways to Use Pinterest for Market Research
What’s top of mind with your customers today? Whether you’re looking to expand into a new market or gain insights about your customers, learn…
SEO & Search: 9 Tips for Managing an Ambiguous Brand
If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong presence in search listings and attract…
Link Building on Partial Keyword Combinations
Some websites want to rank for keyword combinations with every U.S. city, maybe even combined with a large range of services. Acquiring links for…