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Mobile

What Does Apple’s iAd Global Expansion Mean for Search Marketers?

As paid search moves toward mobile, search marketers need to hone their ad buying skills and diversify their spend.

By Michael Bonfils · 11 Nov 2014

Industry

Amazon Echo Could Sneak Voice Search Into Users’ Living Rooms

Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the…

By Emily Alford · 10 Nov 2014

Industry

Disney Fights Piracy With New Search Patent

To combat rampant Internet piracy, Disney has filed for and won a patent that will help filter out stolen content.

By Ashley Zeckman · 10 Nov 2014

Industry

Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

Take back the control in your client relationship by performing an extreme relationship makeover with these proven tips.

By Purna Virji · 10 Nov 2014

Industry

Thanksgiving 2014 – What I’m Grateful for in SEO

A look at what columnist Jon Ball is grateful for this year within the SEO industry.

By Jon Ball · 10 Nov 2014

Social

3 Lessons Social Advertisers Can Learn From Search Marketing

As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital…

By Kelly Wrather · 10 Nov 2014

PPC

Hot Holiday Tips and Tricks

While for many the holidays mean cozying up with hot chocolate, singing holiday tunes by a warm fireplace, or spending time with family and…

By Jennifer Johnstone · 07 Nov 2014

SEO

10 Tools to Help Discover and Monitor Negative SEO Activity

Negative SEO is real. Even if you don't believe someone will target your website, it never hurts to monitor your presence in search.

By Kristi Hines · 07 Nov 2014

Industry

How Can SEOs Sell “Shiny, Sexy” Search?

In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch discussed the…

By Emily Alford · 06 Nov 2014

Industry

Google Maps Adds New Features and Brighter Colors

In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google…

By Ashley Zeckman · 06 Nov 2014