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Cliff Diving With Panda, Penguin, and Pirate: Now What?
Things have become too complex for someone who does not practice SEO on a daily basis to jump in and try to fix a…
Why Shoppers Abandon Their Carts – and What Search Marketers Can Do to Help
Expanding in-site search capabilities is one way search marketers can improve cart abandonment rates.
Evolution in Digital Marketing Skill Sets
Because of technological advancements in the search marketing industry, marketing effectiveness is quickly becoming dependent on software to manage the volume of information and…
SEO in a World With a Code of Ethics and Without Search Engine Figureheads
In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change our industry:…
Are Scholarship Links Considered Unnatural by Google?
A lot of websites are creating scholarships so that they can ask colleges and universities to link to them. Should these links be considered…
5 AdWords Optimization Checkpoints You May Be Missing
It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Here are a few AdWords…
Election Day 2014: Google Doodle Finds Your Voting Location
In order to help searchers find their proper voting location, Google Doodle has made it as easy as apple pie.
Microsoft Global Ad Sales Team Layoffs Beg the Question: Is Microsoft Done With Advertising?
Microsoft's recent layoffs have many questioning whether the tech giant is giving up on advertising entirely.
Your Job Is to Make Google Look Good
Yes, that's right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true,…
Delving Into the Auction Insights Report
How can you get the most out of the Auction Insights report in AdWords? Read on to discover.