Latest stories
27,215 articles, newest first.
Take Attribution for a Test Drive Using a Secondary Profile
Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution…
Why Google Beat Inktomi: the Inside Story From Former Engineer
Inktomi back in the day was the top search engine and worth billions. But the story that you don't hear very often is how…
Google Penguin & Unnatural Links: How to Protect Your Site Moving Forward
Are you a business owner hit by Google's Penguin update? Arm yourself with the tools necessary to understand what may have caused your search…
When to Post on Facebook, Twitter, Tumblr for Maximum Effect [Study]
Posting content at specific times of the day and days of the week helps marketers better reach their audience and see the virality of…
Howard Carter King Tut Google Logo Pays Homage to Famous Archaeologist
Today's Google Doodle is a tribute to archaeologist Howard Carter, who discovered King Tutankhamun’s tomb in 1922. The logo features Carter standing in front…
In-house SEO, SEO Agency, or Both? 17 Points to Consider
While efficient, SEO is also a complex online marketing channel for acquiring new customers. Is it better to have one or more in-house SEOs…
Top 5 Reasons Why SMBs Should be Afraid of Social Media
Social media presents great risks as it does rewards for small and medium-sized businesses. With an increasing number of SMBs exploring the power of…
3 Underused Features of Google Analytics
Within Google Analytics exists a wealth of available data that is often overlooked. Here are three features that can give you a fresh look…
Authority, Scoring, Freshness Signals Among Google’s April Algorithm Updates
While Google’s Penguin update, unnatural link warnings, two Panda refreshes, and a parking domain classifier issue made headlines in April, Google announced that is…
How to Maintain Social Shares After a Site Migration
One of the greatest joys of site migration is discovering that your social share counts don’t follow 301 redirects. But those Facebook Likes, Tweets…
Google, Big Data & What it Means for SEO
Google is a big data company, so the future of the search industry will be informed by the field of big data. As primary…
2 Hidden Adwords Campaign Settings That Can Trip You Up
There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep these settings…
5 Pinterest User Insights Marketers Can Use to Drive Sales
As with any social or marketing channel, there is no magic formula for success on Pinterest. However, there are lessons to be learned from…
Google Seeks Mistrial After Oracle Claims Partial Victory in Patent Case
Google has moved that its patent infringement case with Oracle be declared a mistrial following only partial findings of infringement. The jurors found that…
Google Analytics Adds Backlinks Tracking to Social Reports
Google has announced that the Google Analytics Social Reports will now track backlinks and make link graph information accessible to webmasters. Google already tracks…
Google Hangouts On Air Live Broadcasting Ability Coming to All Google+ Users
Google+ is in the process of a site-wide rollout of Hangouts On Air, allowing all social network users to broadcast live. Videos are automatically…
Understanding Negative SEO & How to Defend Your Website
A successful negative SEO campaign will identify the weaknesses of your site and exploit them. So what’s the best defense? In addition to a…
How We Are Ohio Used YouTube to Drive Viewership & Sway Voters
In addition to having a greater impact on the presidential race and crucial senate races, YouTube is also impacting state-level ballot initiatives. Learn how…
SEO Should Be Called Integrated Digital Marketing
Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a good modern…
SEO Implications of Google’s Third Party Commenting System
Whether or not Google's commenting system becomes reality, the chances of it being a new signal in their ranking algorithms should be enough to…