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Mobile Ad Spend Skyrockets as Mobile Search Volume Grows
Smartphone media spend has, for the first time, surpassed that of tablet spend. The two combined accounted for one-third of the money spent on…
Matt Cutts Extends Leave From Google Into 2015
Following the news that Bing's Duane Forrester had been let go, Matt Cutts is extending his leave from Google into the new year.
Should Hotels.com Get a Google Slap for Soliciting Paid Links From Bloggers?
By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google's eyes. Apparently, Hotels.com…
4 Pitfalls to Avoid Heading Into the Holidays
Here are four pitfalls that seem to occur every year, along with some thoughts on how to best avoid them or deal with them…
Using Analytical Analysis to Help Improve Conversions
The secret to getting the most success out of your initiatives typically lies in accessing the biggest hammer in your marketing tool bag, analytics!
Spooky Google Doodles for Halloween 2014
Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.
Fast SEO Competitive Analysis Part 2: Competing Content Comparison
In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as…
A Step-by-Step Guide to Creating Robust Content for the Holiday Season
While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of…
Writing Your Way to the Top of Search and Social Results
We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank,…
Can Groupon Break Into the Search Market?
Groupon's new search feature is a Yelp-like directory of business pages with contact info, user reviews, deals, and a goal of engaging you to…