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How Google Uses Human Raters in Organic Search
How does Google use human raters as part of its algorithm? Do those raters have a direct affect on Google’s search results and rankings?…
Bing Redesign Simplifies Search Results Pages
Calling it a "fresh, de-cluttered experience," Bing has launched a new design for its search result pages. The new design removes the left sidebar…
Fishing for Insights About Google’s Penguin Update
Those in charge of SEO for websites or brands impacted by the Penguin update are scrambling to find answers and insights in order to…
Microsoft Advertising Rebrands as Bing for Small & Medium Businesses
Microsoft Advertising has rebranded their small and medium business division as Bing, in an effort to help SMBs better navigate the ad buying process…
Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself
Assumptions, strategies, and tactics change so rapidly in our industry that it’s hard for most small businesses to keep up, let alone try to…
What Google Analytics New Social Reports Offer & What They Can’t
The new social reporting in Google Analytics provides marketers and site owners a lot of additional information, but these reports – which provide lots…
Advertising Your Mobile Apps on Google Just Got a Whole Lot Easier
If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your…
What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects
We may not be able to write like “Harry Potter” author J.K. Rowling, but we all can access deep wells of creativity, intuition, and…
Need a Beer? KegDroid Has Got You Covered!
Do you love beer? Do you love Android? Meet KegDroid, a revolutionary new way to get your beer! Designed by a Google employee, KegDroid's…
Google Wave Dead to All Except Chrome Users
Google has finally shut its Wave tool and told web users they can no longer access their group discussions and collaborative projects unless they…
Google-Oracle Jury Begins Deliberations in Patent Case
The high-profile patent infringement battle between Google and Oracle has entered jury deliberations. The juror panel will now decide whether Google infringed on Oracle's…
How to Handle the AdWords Ad Rotation Changes
Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day…
Analyzing & Accounting for Search Partners
The Google AdWords search partner network is fantastic and terrible. There is good quality traffic to be found, but Google hates you knowing what's…
How Limiting Your Google Queries Makes You a Better Link Prospector
There are three key ways to force usable, 20 result "segments" out of Google's insanely huge index: research phrases, advanced operators and tactic-specific footprints.…
Cube Turns Google Maps Into Puzzle Game
First there was Google Play. Now you can play Google Maps. Google has released Cube, a Google Maps-based game where you take control of…
AdWords Limits New Ad Rotation to 30 Days
Google has announced that the "rotate" feature in AdWords will change starting next week. The change limits ad rotation to 30 days. After the…
How To Use HTML Meta Tags
Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML…
Does Uncensored FCC Street View Report Show Google Lied?
A report from the U.S. Federal Communications Commission (FCC) has accused Google of knowingly collecting households' Wi-Fi data, a practice the search giant has…
3 Pillars of SEO Competitive Analysis
We know where we want to rank, we know who is ranking there but how will we get there? At the onset of your…
PPC Ads: Testing User Reviews to Increase CTR
Robust user reviews and the inclusion of reviews and other user generated content increases conversions. So can we use that dynamic for PPC ads…