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How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors
People who effectively manage PPC campaigns for companies are unknowingly releasing a world of practical, usable data to their direct competitors – but only…
Google Webmaster Tools Adds 90 Days of Search Query Data, Drops 3 Features
Google has announced that you can now see up to 90 days of historical data in your Webmaster Tools Search Queries reports instead of…
Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites
Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears…
Optimize: How to Attract and Engage More Customers [Book Review]
in "Optimize", Lee Odden contends that it takes many stakeholders in an organization - and not just on the marketing team - to contribute…
Google Reveals Argentina, South Korea Investigations
In a filing with the U.S. Securities and Exchange Commission, Google revealed it is the subject of probes in both Argentina (over Google's search…
Google Adds Google+ Share Button
Google has announced the Google+ Share button. Google has made it very easy for website owners to embed the Google+ share button on their…
Google AdWords Tests Trusted Stores Endorsements
Google has started testing out a variety of customer service endorsements within paid search ads. About a dozen of the “couple hundred” retailers participating…
Twitter Improves Search, Notifications in iPhone & Android Apps
Twitter has released updates for its iPhone and Android app, providing improved search and notification functions. The new versions of Twitter are now available…
“Zerg Rush” Google Easter Egg: Play a Starcraft-Inspired Game
Google’s latest Easter egg turns your search results into a shootout against red and yellow zeroes, plunking down and around the page to devour…
Google Penguin Web Spam Algorithm Update Feedback Form Now Live
Google has named its latest web spam algorithmic update Penguin. For those who believe their search rankings have been wrongly hit by this update,…
Keyword Clustering for Maximum Search Profitability
An in-depth look at how to group your list of keywords –keeping in mind your short-, medium- and long-term goals –ensure the highest ROI…
Foursquare Marketing: Tools for Brands Looking to Tap in to Check-ins
it’s easy to see that Foursquare has clearly won out in the great location-based networking battle. So, what do marketers do if they’re not…
6 Ways to Boost Your Rankings Using Google Authorship
Google authorship and Google+ already influence personalized search results – which can boost the rankings for your social connections. This opens huge opportunities for…
Mobile Forecast: Local Dominates Ad Spend
Location targeted ads represent under half of mobile ad dollars, growing to almost 2/3 by 2016. This measures mobile ads shown based on location,…
Google Sells SketchUp
Google has sold its collaborative 3D modeling tool and team to Trimble, a GPS provider. Google said SketchUp saw 30 million activations within the…
Google Blames FCC for Street View Investigation Delays
Google today filed a 17-page response to the Federal Communications Commission (FCC), accusing the government agency of causing delays that slowed down the Street…
Google Related, One Pass Shutting Down
Google is bidding farewell to another batch of products that have failed to catch on. Google Related and One Pass are among the latest…
7 Ways Links Cause Search Rank Changes
Before you pursue the time consuming process of cleaning up "bad" links, it pays to understand a variety of potential reasons your site might…
Top 5 Mistakes People Make Buying Paid Search Software
Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a…
How to Google-Proof Your Small Business SEM Strategy
For small business owners, a spate of changes from Google has brought anything but stability. In addition to diversifying your marketing tactics, you’ll also…