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Google Panda and the High Risk of Using Aggressive or Deceptive Advertising
Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal…
Facebook Ads: Lessons From the Trenches
Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads' feature sets change frequently, leaving us in a constant state of learning…
Search Engine Marketing Checklist for Hotel Marketers
In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.
Bing Ads Improves Speed, Bidding, and Targeting
A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform.
Penguin 3.0 Born One Year After Its Predecessor
One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact.
6 Ways to Prepare Your B2B PPC Account for the Holidays
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during…
The Importance of Initial Research Prior to Link Development
Even if you can take just a day or so to really do some research before you start trying to generate links, it's incredibly…
[#SESDENVER] Could Google+ Be the Future of SEO?
At SES Denver, Merry Morud and Cindy Krum explained that as Hummingbird places more importance on social signals for ranking, Google Plus could be…
Google to Fight Piracy by Modifying Search Algorithms
Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings.
Google’s Profits Decline as It Spends Heavily in Q3
The company's earnings slip 5 percent as Google ups its spending.