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New Google Search Algorithm Update Targets Web Spam
Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword stuffing and…
Smartphone Search Engine Crawlers & Mobile URLs
With Google introducing the Googlebot for smartphones crawler and Bing embracing a “one URL per content item” strategy, life has become a lot easier…
YouTube Advertising Options for Budgets of All Sizes
With such a wide variety of advertising options, YouTube is a serious player in the online advertising world. Adding almost any of these campaigns…
Smaller-Screen Creative: Why Smartphones & Tablets Aren’t Created Equal
Smartphone and tablet ownership continues to grow, so why are marketers still approaching mobile advertising in the same way online campaigns are planned? Never…
Local Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings…
Zuckerberg’s Deal-Making Forcing Facebook IPO Delay?
A series of acquisitions, including buying Instagram and patents to defend against Yahoo, have occupied the attention of founder and CEO Mark Zuckerberg. Executives…
Andy Rubin & Eric Schmidt Take Stand in Google-Oracle Trial
As the Google-Oracle trial continues into its second week, Oracle lawyers today interrogated Google executives Andy Rubin and former CEO Eric Schmidt about emails…
Google Sheds Light on AdWords Quality Score with Comparative Indicators
Google has just activated a feature in AdWords to save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. Look out for…
Google Drive Launches – For Real!
Google Drive, the long-rumored "cloud" based storage, launched this afternoon, touting the ability to keep all your stuff in one place. As if trying…
Google Reviews Ads, Websites & Advertiser Accounts to Combat Bad Ads
A couple of weeks ago, Google was facing scrutiny from lawmakers over their human trafficking ads policy. In response, Google has shed some light…
Google’s Unnatural Links Messages: The Shot Heard ’round the SEO World?
Do the "unnatural links" messages sent out by Google represent an algorithm assisted human review of a specific link building tactic? If so, this…
AdWords New Phrase, Exact Match Variants: Top 3 Ways to Prepare
Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on close variants…
How the Web Uses Anchor Text in Internal Linking [Study]
Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than…
Top 10 Affiliate Tips for Using Content to Increase Revenue Streams
The role of using content to boost an affiliate site’s profitability can’t be underestimated. This article takes an in-depth look at tailoring content which…
Facebook Ad Sales Hit $872 Million in Q1
Facebook's ad revenue totaled $872 million during Q1 2012, up 37 percent from the $637 million it took in during the same period the…
Google Unzips Gideon Sundback Doodle
How do you honor a man responsible for helping to develop the zipper? If you're Google, you design a homepage with a giant interactive…
Microsoft Sells AOL Patents to Facebook to Defend Against Yahoo
Microsoft and Facebook have announced a whopping $550 million deal under which the social networking giant will be given the right to purchase a…
Wajam Adds Social Layer to Google With Facebook, Twitter Results
Social search company Wajam launched their next generation offering today, bringing personalized results from Facebook, Twitter and Google+ to regular Google search with a…
9 Pro Tips for Developing a Killer Internal Link Structure
Internal linking is the most overlooked and undervalued SEO tactic. What many search marketers don't realize is that you can often get just as…
The Hierarchy of Web Presence Optimization
This approach to being found organically will help answer two critical questions: how do you know if you’re maximizing your SEO investment given the…