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4 Ways to Help Consumers Discover Your Mobile App
Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies for ranking…
Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling
"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program. What possibilities…
YouTube Boosts AdWords for Video With Ambassadors, How-to Guide & $75 Ad Credits
In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook, and giving…
Google AdWords for Video Launches with Improved Targeting on YouTube
Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content and use…
Twitter Helps Prove That Fame Isn’t Fleeting
Forget 15 minutes of fame. Google, eBay, and Berkeley University researches have concluded today's stars don't dim quite so quickly, thanks to sites like…
Earth Day Google Doodle: Flowers Bloom in Animated Logo
Flowers are blooming on Google’s home page today. The Google Doodle celebrates Earth Day, which began in 1970 and continues to be observed yearly…
Building a Good Link Profile: Measure Twice, Cut Once
Everyone’s link building plan should be unique. Don’t just look at link building as a tactical affair. You need to analyze your particular situation,…
33% of U.S. Consumers Use Social Media for Health Care Info [Survey]
For one-third of U.S. consumers recently surveyed, social media networks like Facebook, YouTube and Twitter are a valuable source of medical information. These users…
comScore Charts YouTube’s Volcanic Eruption as 2nd Leading Video Ad Property
In March 2012, 181 million U.S. Internet users watched online content videos for an average of 1,304.8 minutes per viewer. Americans viewed more than…
Facebook Ad Analytics Will Track More Than Clicks & Likes
Facebook's new analytics are designed to make paid advertisers feel better about their spends. In the coming weeks, the social network's Ads Manager dashboard…
Foursquare Paid Search Ads to Launch in June
Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on the platform when users…
Google CEO: Android Not a Critical Asset
Google's Android system isn't "critical" to the company's success, although it's an "important" part of its future, according to testimony this week from Google…
Google Drive Cloud Service to Launch This Tuesday?
Google is reportedly set to launch its much-anticipated Drive online storage service as early as this coming Tuesday. The company plans a service which…
Larry Page & Eric Schmidt Back Asteroid Mining Project
Forget data mining. Google CEO Larry Page and Executive Chairman Eric Schmidt seem to have set their sights on far loftier goals: asteroid mining.…
Google Parked Domain Classifier Error Blamed for Lost Search Rankings
Several websites vanished from Google’s index earlier this week. It wasn’t the much rumored over-optimization boogeyman. Rather, it was a bug involving Google’s classifier…
Negative SEO: Looking for Answers from Google
It seems we're finally starting to see more of what many have suspected: that others can indeed affect your rankings with bad links –…
14 Search Tools to Bookmark
A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment though: a…
Google Unveils New Metrics for Brand Marketers
Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and Active GRP…
Judge Allows ‘No Poaching’ Lawsuit Against Google to Proceed
A California judge has denied a motion to dismiss a class action lawsuit from employees alleging that a group of seven high profile tech…
Sergey Brin Clarifies Open Web, Apple, Facebook Comments
Google co-founder Sergey Brin has repeated warnings that the greatest threat to Internet freedom is government censorship focused on crushing political dissent, and warned…