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YouTube Adding 1,000+ Movies From Paramount, MGM
YouTube has added 500 hundred new movie titles from Paramount Pictures and more than 600 titles from MGM. Six major studios and more than…
More Advertisers Flocking to Facebook Despite Rising Ad Costs [Report]
Facebook Ads CPC, CPM and Cost per Fan have all increased over the past year, even as engagement has slumped. Changes in Facebook ad…
Paid Search Revenue Hit $14.8 Billion in 2011, Up 27% [Report]
Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online advertising last…
Facebook Ad Images – Tips for Killer Creative
If you want to seriously increase the likelihood of a Facebook ad’s success in a social space already cluttered with multimedia, look no further…
PPC Campaign Analytics: How to Avoid Number Hypnosis
There’s a dark side to focusing solely on numbers. Be aware of the dangers of managing campaigns solely on a rational basis – after…
Your Website Might Be Over Optimized If …
There has been a great deal of speculation about Google’s forthcoming penalty for “over-optimized” or “overly SEOed” sites. Please place your tongue in your…
Who REALLY Needs a Mobile-Friendly Website?
Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers…
Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]
New data from SMB DigitalScape points to a number of glaring problems (and opportunities) as less than 20 percent of SMB sites are linking…
Congressman, EPIC Push for Larger Google Street View Investigation
Not content with Google's $25,000 fine for obstructing a Federal Communications Commission Wi-Fi data collection investigation, a U.S. lawmaker and the Electronic Privacy Information…
Facebook Topples Google as Most Visited Site in Brazil
Facebook became the most visited site in Brazil over the weekend. The social network took 11 percent of all internet traffic, just slightly greater…
PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts
Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the…
Yahoo’s Q1 2012 Search Revenue Up 3%
Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. The company's search sales…
Top 3 Excuses For Not Switching to the New Google Analytics – Debunked
Do you keep delaying the switch to the “new” Google Analytics? If so, you aren't alone. People aren’t switching for all kinds of reasons.…
Automated Alerts – Robotic Guardian Angels of PPC
When managing PPC campaigns, it’s good to have someone watching out for us just in case something goes awry in a campaign. The automated…
Bing Keyword Research Tool: Highlights & Limitations
Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six months of…
Marissa Mayer Nominated to Walmart Board of Directors
Google Vice President Marissa Mayer has been nominated to join Walmart’s board of directors. Walmart hopes to tap into her experience with mobile, technology,…
Gmail Down for an Hour, Now Restored
Google's Gmail users experienced a Gfail today. Google moved quickly to adjust its Gmail systems after a disruption left some of its users unable…
Google-Oracle $1 Billion Android Patent Trial Begins
The trial between Google and Oracle over the use Java software within the Android operating system began in California yesterday with the selection of…
Google’s Brin: Governments, Apple, Facebook Threaten “Open” Internet
Google co-founder Sergey Brin has warned against the growing number of restrictions on the Internet arising from governments' attempts to control communications and censor…
Becoming a YouTube Partner Just Got More Rewarding
YouTube is updating partner eligibility across 20 countries where the YouTube Partner Program has launched. Content creators in these countries can become partners by…