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Mobile

Google Testing “Not Mobile-Friendly” Icons

The tech giant is testing the new icons in its mobile search results.

By Yuyu Chen · 13 Oct 2014

SEO

Right to Be Forgotten: Google Refreshes Stats

Last week, Google updated its Transparency Report to reflect updated data on the requests and actions taken.

By Ashley Zeckman · 13 Oct 2014

SEO

Quality Assured! How to Create a Universal SEO QA Checklist

Introducing the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an admin to the SEOs.

By Purna Virji · 13 Oct 2014

Content

It’s Not an SEO’s Job to Create Content

For some reason, as SEOs we think it is our job to do everything. However, it’s not an SEO’s job to create content.

By Jon Ball · 13 Oct 2014

Analytics

3 Must-Know Findings About Cross-Channel Attribution

While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting…

By Kelly Wrather · 13 Oct 2014

Mobile

Sit Back and Let Google Make Plans for You

Now, the updated Google app can help you plan your next date or discover where to dine out when traveling.

By Yuyu Chen · 10 Oct 2014

PPC

Know Your Platforms: AdWords vs. AdWords Express

What are the key differences between AdWords and AdWords Express? Which platform is best suited for the needs and goals of your business?

By Jennifer Johnstone · 10 Oct 2014

Analytics

Cross-Device Measurement: Believe the Hype

The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or…

By Jennifer Wong · 10 Oct 2014

Industry

Elite SEM Wins Best Agency at U.S. Search Awards

Having won last year as well, the New York City firm was two for two at the second annual U.S. Search Awards.

By Mike Obrien · 09 Oct 2014

SEO

Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

In a knowledge panel test conducted by Stone Temple Consulting, Google Now is in the lead in terms of the volume of queries addressed,…

By Yuyu Chen · 09 Oct 2014