Latest stories
27,215 articles, newest first.
Google Fined $25K for Obstructing FCC’s Street View Investigation
The FCC has fined Google $25,000, claiming the search giant “deliberately impeded and delayed” their investigation into the 2010 collection of private user data…
7 Ways to Use Visitor Intelligence in SEO & Marketing
Ready to take SEO to the next level? Visitor intelligence helps you consistently determine the quality of your website’s visitors and leads. Scan, review,…
3 Dos & Don’ts to Spring Clean Your Facebook Ads
Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook ads a…
7 Tips for Better Facebook Ad Performance [Report]
Agencies enjoyed higher CTRs than in-house marketers, while those pointing ads outside the Facebook ecosystem can expect a higher CPC. Social Fresh’s new Facebook…
How to Create a Great Content Strategy for an Established Website
Making sure you have content dedicated to the highest search volume primary and secondary keywords in your space is essential. Here’s one strategy to…
Global Search Engine Marketing [Book Review]
"Global Search Engine Marketing" authors Anne Kennedy and Kristian Mar Hauksson, lay the foundation for a broad understanding of how the online marketing world…
Robert Doisneau Photos Featured in Google Doodle
Four pictures snapped by French photographer Robert Doisneau are highlighted on Google’s home page today. Doisneau, who was born 100 years ago today, essentially…
Where to Land the Best Paying PPC Jobs [Infographic]
Looking for a career in the pay-per-click (PPC) advertising field? New York City and Chicago have the most open PPC positions, but it seems…
Facebook Expands Offers Rollout, Acquires TagTile
Facebook Offers are now available to more brands, including some international marketers. The Offers will be distributed to advertiser's likes/fans in the news feed…
GOP Goes Google for 2012 Republican National Convention
When the Republican National Convention (RNC) convenes in Tampa, Florida, from Aug. 27-30, Google will be its “official social platform and live stream provider,”…
Timing Your SEO Efforts to Rank During Traffic Peaks & Spikes
When you need to rank during seasonal trends, you must do your work before the peak. Riding the waves of search volume spikes is…
adCenter to Add Broad Match Modifier
The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords parity and improve your…
4 Reasons Your Search Team Should Manage DSP Campaigns
It is often said that Demand Side Platforms bring the search marketplace to the display media landscape. If DSPs look, feel and act like…
13 Website Social Optimization Oversights That Make You Look Foolish
It's imperative to audit your website and blog to ensure it is optimized for social interaction, discussion and sharing. These 13 barriers present a…
Google Earnings: Lower Cost-Per-Click Does Not Reflect Health of Our Business
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Execs for the technology giant assigned multiple reasons for…
Google Reports $10.65 Billion in Q1 2012 Revenue, Proposes New Class of Stock
Google’s Q1 2012 earnings call is underway and the search goliath has reported a new record $10.65 billion in revenue. Also, Google plans a…
Pinterest: An Introductory Guide for Marketers
Meet Pinterest. The hottest social network offers many benefits to marketers. Understanding how to use Pinterest and leverage its marketing potential requires diving in.…
5 PPC Account Optimization Tactics
Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation of your…
Refuting 4 Top Pay-Per-Call Misconceptions
While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to…
Amazon, eBay Add Pinterest Buttons
Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers - Amazon and eBay - have added…