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Google’s Rosetta Stone AdWords Woes Continue as Case Reopened
Part of Rosetta Stone’s trademark infringement lawsuit against Google Inc., dismissed in 2010, have been revived by a federal appeals court. Google will once…
Google+ Redesigned With New Navigation, Profile Pages
Google today announced a number of new features for Google+, including navigation and design changes to create a “seamless social experience.” More than 170…
YouTube Live Adds Real Time Analytics, Paid Live Streaming & More
YouTube Live did something completely different to celebrate its first birthday. Its gave three gifts to YouTube Partners, wrapped up as new features, further…
Spring Cleaning Your Website
While it’s great to focus on new and exciting projects to expand your marketing reach, every now and again it’s important to take a…
How to Create an Analytics Dashboard for Clients
There is little more satisfying than creating a wonderful dashboard that simplifies all of your client reporting needs, and having it emailed to them…
Yahoo Reorg 2012: Search Avoids Death Sentence
Amidst a massive company restructuring, Yahoo search will live on. Yahoo CEO Scott Thompson has unveiled his vision for turning around the struggling company.…
Google’s Human Trafficking Ad Policy Questioned
Lawmakers are concerned about human trafficking advertisements appearing on Google. In a letter to CEO Larry Page, they are requesting Google share its policy…
Paid Search, Mobile Spending Increase in Q1 2012
Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the source. One…
Could Google’s New gTLDs Be the Custom URL Answer at Google+?
Google is one of the few companies speaking out about their intention to acquire new generic top-level domains (gTLDs). They will apply for the…
Why Links Matter
Links still matter today for the same reasons that they have always mattered: they send traffic by making connections. Yes, they are still a…
PPC Reports: How to Highlight Meaningful Metrics Using Data Visualization
Good reporting is a key to proving the value of PPC and the job you’re doing managing PPC. Reports with poorly-crafted charts and rows…
7 New Ways to Think About SEO & Converged Media Metrics
As we adapt to the convergence of SEO, social, content, and digital media channels, there has never been a better time to think about…
Facebook’s Instagram Buy ‘All About Mobile’
The $1 billion purchase gives Facebook more ownership over the photo-sharing space. As Facebook has recently begun distributing ads via mobile, Instagram's audience and…
Microsoft Buys AOL Patents for $1 Billion
AOL is selling more than 800 patents to Microsoft for $1.056 billion in cash. AOL will retain patents related to advertising, search, social networking,…
6 Funny Google Project Glass Parody Videos
Google last week unveiled Google Project Glass, its futuristic augmented reality headset. While Google talked up the benefits, some took to YouTube with parodies…
The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]
A lengthy survey of 3,800 social media marketers reveals dozens of insights on how and why marketers use social to promote their businesses and…
How to Get the Most Out of SEO Extensions & Add-Ons
While Chrome is super-fast and has a lot of great SEO extensions, Firefox still wins the overall battle because Firefox display metrics at a…
ModCloth Converts Customers into Brand Evangelists with YouTube
In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one couple turn…
Google Loved More Than Apple, Facebook, Twitter in U.S. [Poll]
Google is the most popular tech company in the U.S., with 82 percent of Americans having a favorable opinion and 53 percent indicating a…
Pinterest Now 3rd Most Popular Social Network [Study]
Pinterest is now the third most popular social networking site in the U.S. and could help foster "meaningful connections" between retailers and consumers. That's…