Latest stories
27,505 articles, newest first.
Super Bowl Teasers, an NFL YouTube Channel, & Google Search Updates
The Super Bowl is quickly approaching and fans are anxiously awaiting, and searching for information about, the biggest game of the year.
Can You Escape Penguin Simply by Getting Good Links?
A in-depth look at whether a site can recover from Penguin just by earning good enough links.
Negative Keywords Geek Out: Proactive and Reactive Approach
Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by…
12 Trends Search Marketers Can’t Ignore in Content Marketing
Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to…
Google Trash Can Recover Your Deleted Analytics
A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will…
Adobe Finds Google’s CTR Growing Faster Than Its CPC
Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report.
YP Data Helps National Brands Go Local
YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers…
Analyzing AdWords With Analytics Treemaps
The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention…
Back to Basics – Goal Reports in Google Analytics
There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look…
3 Underused Insights From AdWords’ Dimensions Tab
These three pieces of data that can be found in the Dimensions tab often go unnoticed, but they can be extremely useful for search…