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8 Experiments to Restore Your Faith in PPC Ad Testing
With positive vibes and a boatload of testing and optimization tips and tricks, nothing should stop you from starting a test today. Check out…
Analyzing the Investment Market Using External Data
The connection between the data and your wallet is not always as straightforward as it could be. Let’s take a look at a real-life…
Foursquare Adds Local Updates From Businesses
Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or liked it…
Unruly Unveils Brand Tracker Interactive Infographic for London Olympics
Unruly Media's Brand Tracker interactive infographic tracks which of the official sponsors of the London 2012 Olympics are generating the most social video buzz.…
How To Write the Best PPC Ad Copy & Beat Your Competitors
While you can to design systems that allow you to create the best ad copy by constantly split testing, it's much easier to shortcut…
How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People
If you can stand out by creating great content and essentially pitch to more than 5 million potential customers with a single online video…
Localizing Mobile Ad Campaigns: A Conversation with YP
David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad units mean…
Google Reports $12.2 Billion in Q2 2012 Revenue, 35% YoY Growth
Google revenues topped $10 billion for the third quarter in a row, up 15 percent from the $10.65 billion reported in Q1 2012. The…
Writing for Search Engines
There is a wide array of uses for content to improve your search engine rankings or just add new traffic to your site. Here's…
Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer
As consumers find products, styles and trends online, how can brands take advantage? What tools are at brands’ disposal? How can brands more effectively…
6 Reasons You Should Stay With Your Current Small Business SEM Provider
If your current SEM team exhibits these six traits - even when frustrations are high and the value proposition is in question - you…
Google Sunsets ‘Old’ Analytics Reports
Google Analytics announced in a blog post that v4 is no more. Starting today consumers will see only the new version - v5, which…
5 Ways to Boost B2B Conversions
Put yourself in your prospects' shoes and ask: what are they going to be worried about? Is it implementation? Price? A missing feature? How…
4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences
Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Developers can avoid the noise by following these…
Search Marketing Olympics: Chasing Gold Rankings
As search marketers begin to flex their muscles, stretch, and prepare for new events in the Search Marketing Olympics, it’s vital to optimize across…
Semantic Search: The Eagle Has Landed
Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your…
Why Tablets Should be a Core Component of Your Paid Search Strategy
Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet…
Social Network Visibility in the SERPs for Personal Brand Searches [Study]
Earlier this year we analyzed how social networks appear in the search results for 500 of the world’s top tech writers. Given Google’s continuous…
AdWords for Video: The Good & The Bad From a Video Ad Junkie
To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the spike strip.…
Marissa Mayer Named Yahoo CEO
Long-time Google executive Marissa Mayer has been named president and CEO of Yahoo. Google's 20th employee resigned from Google yesterday. She starts her new…