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Small Business Social Media: 3 Tips to Get Started
Setting yourself up for success and having realistic expectations will start you on the path to a successful social media campaign. For maximum effect,…
How to Spot Bad Data Within Your PPC Campaigns & What to do About It
Bad performance data can be caused by technical glitches, seasonal fluctuations, other marketing channels, or natural disasters. Here’s how to spot trends that may…
How the Quality of Your Website Can Make or Break Your SEO Success
Providing a great user-experience is the key to obtaining first page search rankings and converting visitors into customers. A professional design, engaging content, user-friendly…
Google Launches Zavers Digital Coupon Service
Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases.…
Scoutmob Adds Deals to Google’s Field Trip App
Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discounts and…
Measuring Content Success: 2013’s Key Data Challenge
Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics you need…
How to Create a Solid PPC Testing Hypothesis
Developing a good hypothesis should always be informed by some degree of knowledge, irrespective of any certainty around what the outcome may be. Here…
Super Bowl Advertisers Can Learn Lessons from Social Video Trends
Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace…
SEO Revelations for 2013
The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. Here…
Crowdfunding Campaigns and Sites are Popping Up Everywhere
Since the JOBS Act was signed into law in April 2012, crowdfunding campaigns and platforms have been growing like wildflowers. There are many choices…
iAcquire Please Stop Having Fun & Get Back to Work
iAcquire have posted a video to celebrate a unique year. After some high profile SEO hires such as Michael King, they got dinged by…
Will Europe Force Google to Change How it Displays Search Results?
Although Google escaped relatively unscathed from a U.S. antitrust investigation into its business practices by the FTC, Europe may bring a less favorable result…
Foundem Sues Google for Anti-Competitive Conduct
Foundem, a comparison search website that helped initiate a large-scale European Union anti-trust investigation against Google, has filed a lawsuit against Google, according to…
Want to Message Mark Zuckerberg on Facebook? It’ll Cost You $100
Facebook will let its billion users send a message directly to its boss, Mark Zuckerberg, but only if you pay #100 for the privilege.…
Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle
It can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you to create a content strategy, but to…
Hot #Instagram Analytic Tools to Optimize Brand PR Power
More brands are hopping in bed with Instagram and statistics show the relationship just might work. If your brand is buying Instagram shots for…
3 Ways B2B SEOs Can Keep on Winning in 2013
Instead of focusing on New Year’s resolutions, let’s look back at the things B2B SEOs did that were working in the past year. Let’s…
Search Retargeting Arrives on Facebook’s Advertising Exchange
The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a quick look…
SEMPO Launch Search Marketer Salary Survey for 2013
Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It's the 4th survey…
LinkedIn Now Has More Than 200 Million Members
Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the most LinkedIn…