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How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test
How do you to conduct a scientific ad copy A/B test for AdWords and make sure that your test results are statistically significant?
The 5 Biggest Don’ts of Paid Search
With PPC, there are many things that marketers must remind themselves not to do.
AdWords Update Combats “Fat Finger Syndrome”
A new Google AdWords update will help advertisers to better differentiate purposeful from accidental ad taps.
Bing Livens Up Homepage With Audio Tools
The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images.
Local Search Take-Aways from Mary Meeker’s 2015 Internet Trends Report
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth…
Instagram Makes Content More Accessible With Place Search
Instagram has updated its search features to better catalog its vast network of photos and videos by adding tag and location-based search features.
Micro-Moments and Search
Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile devices to…
Nuance ‘Turing Test’ Shows How to Get Links Before Link Building Begins
An experiment named for a British mathematician demonstrates the way that search marketers can use voice recognition software for link-building purposes.
Google Answer Boxes: The What, Why and How
Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes.
Bing Revamps Rewards Program on Mobile
Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks.