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SEO

Come On, Google. Let the Little Guy Earn a Link!

Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium…

By Adam Stetzer · 23 Jun 2015

Mobile

The Final Hurdle Is Cleared – Apps Will Replace Websites

Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed…

By Dan Cristo · 23 Jun 2015

Social

Putting Your Product Feed to Work Across Search and Social

Product Listing Ads are key for retailers - not just through Google and Bing campaigns, but across social platforms like Facebook, as well.

By Kelly Wrather · 23 Jun 2015

Industry

Bing Video Search Gets a Streamlined Makeover

Bing has redesigned its video search layout to help users find results more quickly by enlarging thumbnails and improving related content suggestions.

By Emily Alford · 22 Jun 2015

Industry

Emojis Disappear From Google Search Results

Google seems to have made good on its promise to remove emojis from search results, since many emojis, including those from Expedia, have disappeared…

By Emily Alford · 22 Jun 2015

Industry

Google to Drive Media Innovation with News Lab

The News Lab at Google will leverage the company’s technology and financial resources to drive innovation in the media industry.

By Yuyu Chen · 22 Jun 2015

SEO

Why I Will Continue to Use the Term Link Building

A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and rebranding will…

By Cory Collins · 22 Jun 2015

SEO

Analyzing Indirect Competitors Can Help Your Link Building Efforts

Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights.

By Purna Virji · 22 Jun 2015

Social

YouTube Newswire Curates Eyewitness Videos

More than 5 million hours of eyewitness news videos are watched daily and YouTube Newswire will curate those clips in real time. Twitter has…

By Mike Obrien · 19 Jun 2015

Development

4 Elements You Need to Include in Your Online Marketing Campaigns

Many marketers are still not investing enough in digital; those who are not making that mistake should focus on web design, SEO, social media…

By Matt Morgan · 19 Jun 2015