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SEO Link Building Best Practices for 2013: Interview with Neil Patel
Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the…
Secrets to Writing Engaging Titles & Content for SEO
What makes a post engaging or popular? It all boils down to understanding your audience and why they are (or aren’t) reading your stuff.…
SEO Salvage Operation: Saving Websites Hurt by Google Updates
Some of the exact elements that can elevate a site – content, links, and usability – can also cut it down. Minor tweaks and…
The Quick Guide to Developing Customer Personas
In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all…
Ecommerce SEO: Filtering and Segmentation
How can you make sure Google interprets your website’s information and technical SEO instructions the way you want it to while preserving a good…
Are Ninjas, Gurus & Rockstars Endangered Species in 2013?
Gurus. Mavens. Ninjas. Rockstars. No doubt you’ve seen some of these job titles on LinkedIn or Twitter profiles. Advertising Age even did some calculations…
London Underground Google Doodle Celebrates 150 Years of the Tube
The first underground electrically-operated railway made its debut 150 years ago today in London. To mark the occasion for searchers in the UK, Google…
PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof
Exactly a year ago today, you may have spotted the relaunch of HitTail; or you may have totally missed it. That's because Rob Walling's…
12 Valuable Tips for Video SEO Beginners
If you aren’t optimizing your videos to match what people are searching for, then your videos are likely to get lost and not reach…
Targeting the Over 65 With PPC
Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity with this market. As…
The Guide to Speaking at Search & Social Conferences
Whether your want to make a name for yourself or company by wowing an audience of your peers, or generate leads, before you get…
Defining an Enterprise SEO Strategy
This approach to enterprise SEO campaigns should give you a solid foundation on the basics of constructing a program that makes sense, is efficient,…
What Happens in Vegas at CES Is Going to Be All Over YouTube
In conjunction with CES, which opened today in Vegas, Unruly Media has compiled a couple of charts, which are the top social video ads…
Google Brings Free WiFi to Manhattan
The search giant will rollout free WiFi in the Southwest Chelsea part of Manhattan. Free WiFi will be available outdoors and in public spaces…
How to Craft Phenomenal SEO Landing Pages That Rank & Convert
SEO landing pages must persuade users to take a desired action and rank well and drive organic traffic. No easy task. Here’s a process…
Keywords Are Dead! Long Live User Intent!
Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex…
1 PPC Resolution You Must Make: Fix Your Quality Scores
It’s time to fix your quality scores. Many advertisers have hundreds, if not thousands, of keywords, so prioritizing optimization efforts is a must. Here’s…
How to Build a Direct Response Funnel in YouTube
When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads and sales. These are…
Meet Izik: Tablet-Friendly Search From Blekko
Izik is a new search experience built specifically with the iPad and Android tablets in mind using Blekko's algorithms, sans-spam thanks to human curating.…
Bird Got the Word: Hashtag is Word of the Year
The hashtag, or '#', is a regular feature on Twitter and is making its way into the daily conversations of people who actually say…