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Google Stops Warning China Searchers About Dangerous Keywords
Google had been offering users a warning if they searched for terms including "Freedom", and whenever someone in China had made such a move…
Evolving Your SEO: Moving Toward a Content Marketing Approach
Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to…
3 Amazingly Simple Ways to Use Video for Link Building
Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the competition and…
Becoming a Traffic Harvester
By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing up in…
Email Autoresponder Bridge Building: The Art of Following Up
If you don’t set up your website to capture your visitors’ contact information and follow up with them over time, you’re missing the lion’s…
Local SEO Citations – The New Link Building
Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This…
Facebook Ports Pages Manager App to Android
Facebook's Pages Manager app had been available on Apple's iOS for some time, allowing Page administrators to edit their pages. Now the firm has…
Inside Bing’s Spell Checker
Search engines auto-correcting your spelling mistakes is almost expected nowadays. Recently Bing gave a sneak peak of what goes into making a great spell…
Where Link Building is Heading in 2013
Ten predictions on what 2013 holds for popular tactics: link building packages; analytics; infographics as link bait; directories; sponsorships; forum posting and blog commenting;…
Keys to an Effective Mobile Local Search Strategy
About 40% of mobile searches on Google have local intent, and that number is only growing. Mobile consumers are relying on their mobile devices…
5 Tips to Maximize Your Retargeting Campaigns
As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot of easily…
2013 Predictions for Paid Search in Financial Services
This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends: the growth…
FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable
The FTC has concluded its investigation into Google’s business practices. On the question of search bias and Google promoting its own vertical properties within…
Google Offline Conversion API a Blessing and a Curse
Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However, privacy advocates…
Google’s Vint Cerf Celebrates 30 Years of TCP/IP
Day one of 2013 marks a significant milestone for the internet, as it is 30 years ago that Arpanet, precursor of the modern day…
Record Breaking 1.76 Billion App Downloads Over Holidays
Flurry reported that the final week of 2012 brought on a significant increase in overall app downloads. US consumers were found to be the…
5 Ways to Use Craigslist for SEO
Have you ever thought about using Craigslist for SEO? Craigslist is full of people who need something. Follow this outline to creatively take advantage…
5 Steps to Calculate Social Media ROI Using Google Analytics
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s…
Link Building the Right Way in 2013
Link building has always been about risk vs. reward. What has changed over the years is the degree of risk associated with operating outside…
Apple Return Policy a Popular Search After Christmas
A lot of dissatisfied people looked up the words "returns policy" in association with Apple on Christmas Day. Apple's returns policy was the most…