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Google Comes Back with Android Pay
When Apple Pay was released, it blew Google Wallet out of the water. A year later, the latter has been re-branded as Android Pay,…
The Current Status of Google’s Penguin Algorithm
This analyzes the evolution of Google's Penguin Algorithm from its 2012 debut to its present status. Is Penguin due for a comeback and how…
Google AdWords Adds a New Feature: The Drag-And-Drop Report Editor
This analysis of the new Drag-And-Drop Report Editor on Google AdWords explains the benefits of its functionality, while also noting the elements that were…
AdWords: Now Catering to Multi-Channel Advertisers
Recent upgrades to Google AdWords allows the platform to generate multi-channel advertising campaigns with ease. This discusses how these optimizations can benefit digital marketers.
Bing Ads Releases New Ad Extensions
This explains the functionality of the upcoming ad extensions for Bing Ads. How will the launch of these features influence your cross-device PPC marketing…
A 14 Point Checklist for Designing a PPC Landing Page
For a successful PPC strategy that regularly transforms clicks into conversions, consider this 13 point checklist to help improve the layout and design of…
Are You Making It Easy For Search Engines To Crawl Your Site?
For quality site paths that will attract the attention search engines and ultimately drive user traffic, here are some suggestions to make your site…
Google AdWords Rolls Out Structured Snippets
Here's how Google AdWord's new ad extension, structured snippets, can optimize your advertising campaign by driving traffic, boosting CTR, and increasing conversion rates.
Why Did Google Choose ABC.XYZ for the Alphabet Domain Name?
What is in a domain name? Rather than using one of its many top level domain options, Google took a different approach by making…
Conquesting: An Arrow in Your Brand Search Quiver, Not a Cornerstone
This explains the concept of conquesting and how it can benefit digital marketing strategy. Beat the competition to the punch by purchasing all keywords…