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What on Earth is a Nexialist and Why Are They So Good at Link Building?
Link builders must embrace many skills as the pressure to get quality links grows. Here’s how link builders and SEO professionals can draw inspiration…
14 Tips on How to Become a More Efficient SEO Professional
Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost…
How to Turn Your Failed Tests into Winners!
Change can by terrifying. But great testing results can sometimes be a result of a series of bad or "failed" tests. Embrace test failures…
Say Goodbye to AdWords Average Position, Hello to Top of Page Rate
Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important…
Google Chrome & Android Will ‘Remain Separate for a Very Long Time’
An Android-Chrome merger seems unlikely now that Google Executive Chairman Eric Schmidt has publicly stated that there are no plans to combine the divisions,…
Google Universal Analytics Now Open to Everyone
Google's Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance, and improve…
Google Kills Blocked Sites Search Feature
Remember Google's search feature that let you block websites? The one that launched in March 2011, expanded globally in September 2011, and then vanished…
Meetup Groups Converge on #SESNY to Discuss Hottest Search & Social Topics
Eight Meetup groups of marketing professionals from the New York area will be attending SES New York for a collaborative networking get-together with attendees,…
Can We Please Stop Hyping Social as the Marketing Messiah?
Without question, social has a place in the marketer’s toolbox, both as a brand development and customer service listening platform. But social drives far…
Pros & Cons of the Top Mobile App Tracking Methods
Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches.…
In Search for New Pope, Vatican Embraced Twitter, Facebook & Google
Following the resignation of Pope Benedict XVI, the search for a new pope led to the Vatican electing Pope Francis. Has a new digital…
Multi-Platform Media Usage is Not a Zero Sum Game
Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences,…
The Marketer’s Guide to Social Media at SES New York #SESNY
Whether you’re just starting to invest in social marketing for your business or are looking to take social to the next level with advanced…
Google Penguin Tightens the Noose on Manipulative Link Profiles [Report]
A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings demoted. Now…
Marin Software Raises $105 Million in IPO
Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares…
Phone Numbers No Longer Allowed in Google AdWords Ad Text
If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in April, Google…
Responsive Site Redesign: 4 SEO Considerations
If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from…
Yahoo Bing CPCs Up? Here’s How to Combat Them
If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last…
Google Sells Enhanced Campaign Benefits … But Are SMBs Buying?
Against a backdrop of mixed reactions to the new program, Google's Kesh Patel characterizes the AdWords enhanced campaigns as continued evolution into the multiscreen…
YouTube Now Gets More Than 1 Billion Unique Visitors Every Month
YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as…