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Spotlight On: Marriott’s Director of Global Search, Alexander Edlund
Marriott's director of global search points out that while many struggle with "the cross-device enigma," search marketers have an advantage, already knowing what people…
Is It Time to Add Click-to-Call Campaigns to Your AdWords Arsenal?
Learn how to set up a click-to-call campaign in Google AdWords, and also understand the pros and cons of using a call-only focused strategy.
Bing Reveals a Frighteningly Delicious Recipe for PPC Success
Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help marketers polish…
Are Amazon Text Ads a Promising Alternative to Product Ads?
It's been announced that Amazon Product Ads will be discontinued and Text Ads will be introduced to take their place. How will the successor…
Google Integrates Search and Dictation into Docs
Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more convenient user…
Google Gets Tough on Mobile App Interstitials
Google says that sites using intrusive app download interstitials will find it harder to rank in mobile searches from November.
SEO for E-Commerce Websites
Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO for e-commerce…
How to Build a Better SEM Audience Profile – for Free!
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM campaigns.
Google Has a New Look and We Really Like It
The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think the company…
Allrecipes.com Reboot Demonstrates Union Between Search and Social
Today, Allrecipes.com unveils its redesigned site, which has become a search-influenced social network focused on connecting users based on their cooking and eating habits.