Latest stories
27,206 articles, newest first.
The Search Agency Launches Local Search Campaign Management Platform
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make…
Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps
Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will…
How Relationship Building Interlinks With SEO
Relationship building is becoming a more critical part of many aspects of SEO and SEM. Be genuine. Be unique. Be nice. Doing so can…
2 Deceiving Facebook Insights Metrics
Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to do if…
3 Reasons You Shouldn’t Turn Off Paid Search
There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems,…
77% of Mobile Searches Happen at Home or Work [Study]
For its "Mobile Search Moments" report, Google and Nielsen also found that 59 percent of mobile searches occurred after 3 p.m., with 22 percent…
Bing Adds Site Move Tool to Webmaster Tools
A new tool in Bing Webmaster Tools will help webmasters performing site moves. Whether you're moving URL structure internally or changing your whole site…
eBay vs. PPC: Yes, Paid Ads Still Work
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment…
The Resurgence of Long-Tail Keywords in SEO
Long-tail keywords continue to be a powerful way to leverage search traffic, especially with the growing competition around highly-sought after core keywords. Here's how…
The Networking Guide to SES New York 2013 #SESNY
While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take…
Don’t Hire Yoda to Run Your Search Marketing
Your goal as a marketer in high-stakes situations is to reduce the perceived risk of “worse.” To offer the best escape route to the…
How to Estimate the Break-Even Point of Paid Search
Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use…
Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending
Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu or otherwise, and 12…
Google+: A Quick Start Guide
If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of…
Google St. Patrick’s Day 2013 Logo Gets Animated With Irish Step Dancing
Google is wishing users a happy St. Patrick's Day today with a cute animated Google Doodle featuring a group of six Irish step dancers…
Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?
178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore reports. A…
Digg Plans to Build RSS Reader to Replace Google Reader
Digg hopes to identify and rebuild the best of Google Reader's features, but also advance them to fit "the Internet of 2013", such as…
Google Grabs More Search Market Share, Now at 67.5%
Google now owns 67.5 percent of the U.S. search market. After reaching 67 percent for the first time in November and repeating the feat…
Matt Cutts: Google Adding Panda to Real-Time Algorithm
Google Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google’s real-time algorithm, according to Google’s Distinguished Engineer…
From 0 to 1.4 Million Visitors in 6 Months: A Lesson in Building Organic Traffic
Acquiring organic traffic requires the right keywords, well-researched and developed content, and precision timing. If your content is serving a purpose, accessible, and easy…