Latest stories
27,504 articles, newest first.
5 Essential Hybrid Digital Marketing Skills to Develop Now
In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and…
Maximizing Profit in Shopping Campaigns
Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of marginal profit…
Google Kills Flash Advertising in Chrome for Good
Like many of its industry counterparts, Google is eliminating Flash-enabled ads on Chrome.
What Would You Do If You Were CEO of Skyscanner?
In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine, we posed…
5 Tools for Finding High-Value Long-Tail Keywords
Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find…
6 Quick Tips to Prevent SEO Annotations from Becoming a Chore
Too busy to do SEO annotations? Determining what warrants being annotated in the first place, writing everything down, and evaluating your process are a…
AdWords Dynamic Structured Snippets Are Here and the Results Are Mixed
Appearing differently than Google intended, dynamic structured snippets have started showing up in AdWords campaigns and possibly point towards a trend in greater automation.
Facebook Forks Out S**tloads to Disrupt Digital Assistants
Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is the social…
Google Denies EU Antitrust Charges as Legal Battle Looms
Google says the European Commission's antitrust charges are "wrong as a matter of fact, law, and economics."
Google’s CTR Dominance Is a Double-Edged Sword
Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years…