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6 Things Online Marketers Are Doing Right!
Give yourself a pat on the back if your team is doing these things because it means you're doing a really good job with…
How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups
One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All…
Google Adds Help Series for Hacked Websites
Through a series of videos, Google describes how and why sites are hacked, how to assess what has been changed on your website, and…
Google Kicks Ad Blocking Android App Out of Google Play Store
Google pulled ad blocking app AdBlock Plus. Google says it "interferes with or accesses another service or product in an unauthorized manner", which Google…
Google Replaces Android Head Andy Rubin
Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new chapter" at…
Why Competitive Benchmarking is Integral to Paid Search Success
Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own…
Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY
Responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, or…
International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program
Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide…
Why Blog: The Benefits of Business Blogging for Visitors & Links
One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question…
Google Reader Going Away July 1
Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that…
Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY
Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. Lunenfeld will share some new…
Pinterest Web Analytics Launches for Verified Websites
Verified websites can now find out what people are pinning with Pinterest Web Analytics. The new tool will give brands a better idea of…
SEO Audit Tips: 8 Examples of Why Your Source Code Matters
When performing SEO audits, it’s incredibly important to dig into a website’s source code to understand what's present. Unfortunately, coding gremlins may be sitting…
Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy
The Scroogled campaign isn’t to convince you Microsoft is the better search and email alternative. It’s to make you afraid of how good Google…
LinkedIn Endorsements: The New “Poke”
LinkedIn has given people a new way to “poke” somebody – one which isn’t awkward for anyone involved, benefits the recipient, and gets the…
Top 5 Arguments For Implementing a Tag Management Solution
Tag management systems have matured and offer a wealth of new tracking capabilities beyond basic functionality of simply centralizing your tags. If you’re contemplating…
Google Pays $7 Million to Settle Street View Snooping Case
The settlement ends a case against Google which dates back to 2010, when it was revealed that the company's Street View camera units had…
Google Panda Update Coming Within Days; ‘Next Generation’ of Penguin in Works
You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s Distinguished Engineer Matt Cutts. Also, Cutts has…
How to Start Building Your Author Rank: 6 Best Practices
Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive…
Locate and Analyze Search Term Data in AdWords Faster & Easier
One of the core tactics of PPC campaign optimization is search term analysis. Learn how to locate your raw search term data and group…