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Google Glass Ban Gets Bar Big Publicity
A "dive bar" in Seattle has banned the augmented reality spectacles to preserve privacy. The bar's owner responded to angry Facebook commenters, arguing that…
Woman Comes Up Limp Yet Again in Google Search Suggestion Fight
Beverly Stayart has come up limp in her bid to hold search engines accountable for a search suggestion that links her to erectile dysfunction…
Matt Cutts: Merchant Quality to Affect Google Search Rankings
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants.…
DON’T PANIC: Google’s Insanely Complicated Douglas Adams Interactive Doodle
Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on the cover) is in tribute to "The Hitchhiker's Guide…
Creating a Social Engagement Plan in 4 Steps
A walk-through of the steps that form a simple social engagement plan – listening, engaging, measuring, and learning. You’ll want to think of this…
Mining Social Data to Create a Content Strategy
You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making.…
4 Important Points to Research Before Launching a New Website
If you’re redesigning or rebuilding your website, a hasty start or too much enthusiasm without research to support it almost always leads to increased…
SEO & Content Marketing: Two Sides of the Same Coin
This shift of focus on quality content has created a misconception in the minds of the website owners that just because they have a…
YouTube One Channel Now Available for Everyone
If you’re interested in building a successful channel on YouTube, you now must think about how to build a cohesive channel experience for your…
Want to Rank in Google? Build Your Author Rank Now
If you want your content to rank in Google's search results, start building your author authority now. Author Rank is going to be a…
On International Women’s Day, Marketers Share Challenges & Reasons to Celebrate
Many women are helping to shape the marketing world by sharing insights and expertise. We ask some of the smartest women in marketing to…
Google Doodle Celebrates International Women’s Day 2013
How do you create a Google Doodle that fairly represents women of all shapes and sizes? That was the challenge for Doodle artist Betsy…
Search Marketing Integration Starts With Your Sales Team
Successful SMI requires the full integration of your whole organization. This means departments that, before, were completely separate and autonomous, should now be contributing…
6 Social PR Secrets to a Better Website
Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition. Here are six…
5 Critical Components of Successful B2B SEO Content Marketing Execution
Successful content marketing campaigns are built through experience. It is unreasonable to expect to be “hitting the home run” the first time a program…
Google Helps Microsoft Get Fined Millions in Europe
Microsoft got hit with a €561m fine from the European Commission (EC) after the firm failed to keep its promise of offering Windows users…
Is Alibaba’s New Search Engine Aliyun a Threat to Baidu in China?
Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that…
Facebook’s New Look News Feed Adds Multiple Feeds, Bigger Images
Facebook’s news feed is evolving to feature larger photos and multiple feeds that are designed to reduce clutter. The social network today unveiled its…
Final Day to Save Big on SES New York 2013
Want to upgrade your marketing skills or discover new ideas, tools, and strategies from industry experts, or simply experience some amazing networking opportunities –…
Top 5 Google Analytics Changes You Might Have Missed
These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the toolset and…