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A Call To Action For Calls To Action
Is the traditional call to action really as effective as we think? Are consumers really as simple-minded as we think? Is there a better,…
Why Bloggers Aren’t Interested in Your Brand
There are three killers when your outreach team is pitching: if your content doesn't offer bloggers (and their readers) what they want; if your…
Align These 3 Creatives to Drive More Conversions
There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display unit. Here's…
Google Provides Vague Range of How Often FBI Seeks User Data
Google has released figures on the number of FBI data requests. Google received less than 1,000 requests a year for the last four years,…
Google Under Attack for Ads Promoting Sales of Elephant, Whale Products
Accused by the Environmental Investigation Agency of promoting online sales of elephant and whale products, Google says that it moves quickly to remove material…
Android’s Google Play Store Turns 1
Google Play is celebrating its first birthday today by giving away free and cheap Android applications. Well, it's not really Google Play's first birthday,…
Is YouTube Tuning Up a Music Streaming Service?
YouTube is reportedly planning to launch a music streaming service later this year to compete with Spotify that will be tightly knit into Google…
Spamming Your Way to Visibility with User-Generated Pages
If you work with a site that relies on trickery to survive, then you need to reevaluate. This is a short-term strategy just waiting…
5 Signs You Need a New PPC Agency
During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM…
The Value of Lower Search Volume
Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are…
Where to Start When Considering Managing SEO: In-House, Balanced, Agency
There are many pros and cons to selecting how natural search is integrated into your digital marketing program. The best way to approach a…
China: Google Has Too Much Control of Country’s Mobile Industry
The Chinese Ministry of Technology says the country is too dependent on Android, and accused Google of unfairly discriminating against local firms by hindering…
Google Maps for iPhone Update Adds New Local Search Features
Google Maps for iPhone has been updated with new local search icons to help you more quickly find restaurants, coffee shops, bars, gas stations,…
Larry & Sergey: Still Super Rich But No Longer Equally Rich, Says Forbes
Forbes has released its annual list of the world’s billionaires. While most of the richest people in the world remain the same, one noteworthy…
Google Streamlines Search for Chrome on iPhone, iPad
Google has improved the search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform. Chrome's update includes features…
The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]
Paddy Moogan has written an incredibly comprehensive (and nicely priced) link building e-book. Whether you're new to link building, want to learn more, or…
Dramatically Raise the Value of Any Piece of Content with These 27 Tactics
By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your…
3 More Big PPC Mistakes Even Pros Make & How to Fix Them
Mistakes aren’t bad … if you learn from them. Not even seasoned PPC professionals are perfect. Here’s hoping you can avoid these blunders involving…
7 Ways to Get More Organic Search Clicks
Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy…
Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown
While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the…