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User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers…
A Guide To DoubleClick Executive Reporting
The simplicity, chart customization, and use of formula columns makes Google's DoubleClick Executive Reports a valuable tool for account management for all levels of…
Google Expands Sitelinks on Mobile SERPs
Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is…
Are Desktop Sites Still Necessary? No, Says Google’s Mueller
Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts…
Enterprise Link Acquisition for Top of the Funnel Marketing
Williams-Sonoma illustrates that being an enterprise brand isn't enough to rank. To get links still calls for strategy, quality, brand equity, integration, and campaign…
SEO Crisis: User Experience vs. Backlinks
While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not…
3 Tips For Addressing the Rising Cost of Branded CPCs
While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a few ways…
Winter is Coming: How to Prepare for Holiday 2015
The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging…
Which Google Brands Will Benefit From Alphabet?
Industry experts see Google's search and ad business remaining relatively unchanged. However, the areas that fall under Alphabet could see a positive impact from…
Bidding Farewell to Basic Bidding
As singular keyword bidding ends, marketers should familiarize themselves with the bid stacks Google is testing, such as those for age, gender, location, device…