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Interflora Google Penalty, Advertorials & SEO Content Marketing
It's easy to confuse the motives for engaging in content marketing (which are often commercial) with the act of inappropriately pushing a commercial message…
Goodbye, Scroogled?
Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include…
UK Flower Site Banned from Google for Advertorial Links Sees Rankings Restored
UK flower delivery site Interflora, banished from Google’s UK searches after it placed about 150 advertorials on regional news sites, is out of the…
Google’s Live Spam Screenshots Highlight ‘Useless’ Web Pages
Google has launched a new website called How Search Works. One feature SEOs may want to check out is the Fighting Spam section, which…
Watch YouTube Do the Harlem Shake in New Easter Egg
By this point, pretty much everyone has done The Harlem Shake or been subjected to a rendition. Now YouTube, the site responsible for hosting…
New Look Facebook News Feed to Debut March 7
Invitations have been sent out summoning media to "see a new look for News Feed" at an event this coming Thursday starting at 10…
How to Configure & Track Google Analytics Goals for SEO
There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking to help…
Conversion Rate Optimization the Right Way: Tying in Qualitative Data
The benefits of conversion rate optimization (CRO) are obvious, but testing is expensive, costing you not just media dollars but with an opportunity cost…
Content Marketing Nirvana
Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content…
Your Hidden PPC Prospect: Google
Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write…
Beware of Red Flags When Searching for SEO or Web Dev Services
If you’re a business owner looking to hire for SEO and web dev services for rebranding or to create a cutting edge website, don’t…
Facebook (Finally) Acquires Atlas Advertising Suite From Microsoft
Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious…
Google+ Sign-In Means More Engagement, Data on Users
Google says automatic sign-in for on Android, iOS, or the web will accelerate online registration and conversion, increase engagement among users, and, most key,…
What People Search For – Most Popular Keywords
Billions of searches are conducted each day on popular search engines and social websites by people all around the world. A number of major…
5 Tips to Take PPC Ad Testing to the Next Level
Looking to supercharge your ads and get more clicks? Google AdWords Campaign Experiments, dummy ads, audience messaging, AdWords labels, and testing in low volume…
SEO Friendly WordPress in 12 Steps
WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of minutes, however, out of the box,…
3 Ways to Identify Link Prospects
In a crowded space where everyone uses the same basic tactics, only those who utilize creative forms of outreach specific to their target vertical…
5 Tips to Improve Your Press Releases
The goal of a press release is to attract media attention and be published by journalists. To make that happen, press releases should provide…
New Details About Google’s News-Ranking Algorithm Revealed in Patent
What's the secret to improve your organization’s visibility in search results in Google News? Information from a patent filed by Google in February 2012…
Social Signals & Search – Reading the Tea Leaves
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can learn search…