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Learn How to Spend Your Marketing Budget Wisely Using SEO
Because search rankings generate more website traffic, which naturally leads to greater conversion rates, SEO should complement traditional print, radio and TV ads.
How Shoes.com Became Visually Searchable
When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and…
Moz Ranks Ranking Factors
Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors, but differed…
Google Updates: Post-Alphabet, Post-Android Peegate, Post Quicker in Hangouts
Google's restructuring under Alphabet took the spotlight, though the company did do other things this week, such as updates to Android and the return…
3 Insane Trillion-Dollar Desktop vs. Mobile Marketing Fails
According to Marchex research, businesses lose 4.8 million opportunities because of click-to-call mobile fails. Here are three tips to ensure you don't make the…
Yandex: Playing the Cards to Win
Working on improving its advertising opportunities and product offerings, Yandex will be a necessity if Google is ultimately forced out of Russia.
Bing to Improve Merchant Center
Upcoming enhancements to Bing Merchants Center, which creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater analytics.
Will Google’s Algorithm Give a Boost to the Dot Brand?
Google changes its algorithm based on current search behaviors so it makes sense that Dot Brands don't affect ranking - however, there's a strong…
How to Clean Up Unnatural Links from Freehost Microsite Spam
Spam linking was once very common and still works well, though this columnist believes Google will crack down on these links during the next…
Alphabet: What’s Going to Happen to Google Advertisers?
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and…