Analytics.
New LinkedIn Lead Tracking System: What You Need to Know
The LinkedIn lead collection bar may help capture folks who are on the fence. So, this actually should increase your overall campaign conversion rate when you blend core…
SEOs Strike Out as Google Encrypts Signed-in Search Data
Google has made a major privacy change to the way secure search works for signed in users of its services. However the…
BrightEdge Launches S3 Platform with Social Site Audit
Social plugin adoption is rising, though almost half of top websites aren’t yet using any social links or plugins. BrightEdge’s S3 platform…
A Lesson in Testing From a Few Stray Dogs
Testing for better results is hardwired in it seems. When you stop and think about it, we all do it every day.…
Google Acquires Twitter Analytics Startup SocialGrapple
Details of the SocialGrapple deal were not disclosed but it appears to be a talent acquisition. It gives you visual insights, email…
Successful SEO Tactics: Reporting & Analytics
Data is useless. Insight, and then action, is the key to advancing your program. These are some of the more important, and…
My Favorite SEO Research Tool: PPC Data
PPC data brings great clarity to the SEO strategy. PPC campaigns have the benefit of quickly providing a mountain of performance data.…
Google Merges Analytics, Webmaster Tools Data, Adds SEO Reports
The Google Analytics team announced today that everyone can now link their Webmaster Tools and Google Analytics accounts. They've even enhanced the…
Facebook Page Analytics Updated with Conversation Metrics & API
Facebook has launched new Page Insights, allowing brands to look deeper into social word-of-mouth and the virality of their posts. One metric,…
Google Analytics Adds Real Time Reports, Improves Custom Site Search
Google Analytics has added real-time reports to monitor visitors actively looking at your site as it happens. Also, for sites with their…
Top 10 Web Analytics Myths… Dispelled
Free analytics software is just as good as enterprise analytics! Unique visitors are real people! Bounce rate (or “insert metric here”) is…
Google Adds Multiple AdWords Account Linking in Analytics
Linking a single AdWords account to a single Google Analytics account is a thing of the past. Google now lets you link…
The 5 Keys to Conversion Rate Optimization
One of the quickest ways to improve ROI from search campaigns is to improve conversion rates from current traffic for organic and…
Google Analytics Demystifies Visitor Behavior With Multi-Channel Funnel Reports
One of the biggest challenges in analyzing conversions to your website is figuring out which channels contributed to a goal conversion. A…
How ‘Doing The Math’ Adds Up To Increased Online Revenue
Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they…
Create a Robust Landing Page Testing Strategy
A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a…
Google Analytics Tweaks Sessions and Image Referrals
Google has made two notable changes to Analytics: Session IDs are now calculated somewhat differently and referrals from Google Image Search now…
Using Data to Drive SEO Results
The data analytics process can be divided into three main phases: performance reporting, opportunity identification, and prioritization. This article will define those…
How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates
Landing page optimization is critical part of your online marketing strategy. But landing page optimization can be a double-edged sword; immediate improvements…
Google Instant Pages Prerendering Can Inflate Analytics Stats
The recent launch of Chrome 13 featuring Instant Pages seems to be creating problems for analytics programs. The new prerendering of pages…
5 Steps to Building a Search Persona
Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are…
Why Your Organization Needs a Culture of Testing & How to Make it Happen
A little risk can create a lot of reward. Not every test will succeed, nor will every test fail. But if executed…
How Do You Spell Website Success? Correctly!
You may think typos in website copy are the least of your concerns, but bad spelling can cost you "deop in the…
Factual: The B2B Demographic Research Artist’s New Best Friend
Factual’s data platform is a fundamental part of the process of targeting contextual ads to businesses on Facebook and LinkedIn. Additionally, it…
Why Marketers Must Care About Site Speed
Site speed may be a factor which could drive additional leads, revenues and search rankings for your organization. The exponential increase in…
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