Analytics.
Avoid These 3 Common Mistakes in Digital Media Data Analysis
With multiple campaigns and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions. Consider these common mistakes when examining digital media…
The Tests You Want or the Tests You Need?
Testing website content and features is a vital part of conversion rate optimization but sometimes carrying out the tests you want must…
Gifting Online & Offline: Not Just Holidays Anymore
Insights on search behavior around gifting from analyzing the back to school period, why gifting slows down in July-August, and examining last-minute…
Smarter Marketing and the Weak Link In Its Success
A solution for large global advertisers looking to harvest the voice of the customer. Smarter Marketing will allow advertisers to automatically infuse…
Google Buys PostRank to Boost Social Analytics
Last week, Google bought PostRank, a social analytics service that tracks and measures social posts. With this acquisition, Google has gained a…
Google Pilots an Analytics-Webmaster Integration
Google has launched a limited pilot program that integrates data and tools from both Webmaster Tools and Analytics. For example, organic search…
3 Ways to Use Data to Advance Your Search Performance
Search marketers are lucky. Really, we are. We get to work in a medium where we have access to real-time data and…
Gifting Online & Offline: A Seasonal Analysis
The next time you’re shopping online and moving toward checkout, pause and think about the gift wrapping option. Your gift recipient gets…
Google Analytics Tutorial: Determining Social Media ROI
In an effort to come to a better understanding of just what social media is worth, it’s important to actually segment out…
3 Key Metrics To Measure Social Media Success
Social media marketing budgets are on the rise, so marketers need their social campaigns to drive a measurable brand impact. However, there…
Unified Tracking: Making Sense of Display and Search Data
The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the…
Search Helps Drive Q1 Internet Advertising to Record $7.3 Billion
Online advertising hit a new high of $7.3 billion in Q1 2011 – a 23 percent increase over Q1 2010 and the…
Conversion Rate Optimization: Consistency Pays
One way to optimize conversion from paid search, display, and email campaigns is to make sure your web pages echo the messages…
Conversion Optimization: Top 5 Places to Start
One of the easiest ways to gain credibility with any business partner is to establish quick wins using conversion rate optimization. In…
A Step Closer to Social Media ROI with Google Analytics Multi-Channel Funnels
Google Analytics Multi-Channel Funnels, currently in limited beta release, will allow marketers to take a big step in the direction of calculating…
comScore April 2011 Search Engine Market Share
The latest U.S. search engine market share figures from comScore are out, and Bing continued its incremental growth for the eight straight…
Google Analytics Adds Site Speed Report
How to configure your Google Analytics account to take advantage of the new Site Speed report.
Actionable Media Attribution and Analytics for Search Marketers
A real world example of why attribution modeling and analytics is vital to the success of a marketing campaign.
BrightEdge Sharpen Competitive SEO Tactics with comScore Data
BrightEdge, an SEO software platform which prides itself on having an open technology platform has teamed up with comScore to bring panel-based…
Designing Websites to Increase Traffic and Conversion
Improving a website's ability to convert sometimes requires a step back and a fresh look at how it's designed. The book "Convert!"…
Google Analytics Brings Conversion, Revenue Attribution to the Masses
Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This…
Analytical Measurement & SEO: Ignorance Isn’t Bliss
Not establishing SEO goals is bad. Even worse is not knowing how to evaluate your campaign. Here's how to understand and assess…
ClickEquations Take Guess Work Out of Testing PPC Ad Copy
Testing ad copy is essential to the efficient running of a paid search campaign. Poor ad copy is the difference between trust…
SearchIgnite Boldly Re-Launch As IgnitionOne
SearchIgnite, an online marketing platform technology company, has rebranded itself as IgnitionOne to coincide with the launch of it’s new “digital marketing…
comScore March 2011 Search Engine Market Share [Infographic]
Google saw some small gains for the first time since September, according to comScore's March 2011 U.S. search engine market share rankings.…
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