Analytics.
Hitwise: Bing-Powered Search Rises to 30%
Bing’s search market share stood at 9.62 percent in March 2010, according to Experian Hitwise. Fast forward a year and Bing, which now powers Yahoo’s organic search results,…
Data Silos May Impede Conversion Rate Optimization
Testing tells us that website visitors convert best when you use everything you know about them to customize content. But if some…
When Paid Search Marketing & Business Operations Come Together
The combined power of business operations and empirical marketing data is powerful and is a win for the entire business. A real…
3 Advanced Approaches to Web Analytics Tagging
Go beyond the basics and status quo of analytics tagging when tracking website visitors. Use these tactics.
Top 5 Things I Learned at SES NY: Analytics Sessions
Day one at Search Engine Strategies New York 2011 and the analytics tracks are in full swing. I started the morning presenting…
Hitwise: Bing Market Share up 5%; Google Down 2% in February 2011
Experian Hitwise’s monthly look at search market share is out, and not much changed since January. Google is king, Bing is inching…
Marin Integrates Criteo Site Retargeting Into PPC Bid Management Platform
Billed as an industry first, but sure to cause consternation amongst other agencies who offer similar services, Marin Software has partnered with…
Yelp Integrates Telmetrics Call Tracking
Despite the fact that call tracking jas been around for over 20 years, it is enjoying a bit of a resurgence in…
BrightEdge Launches Social Analytics To Boost SEO
BrightEdge an ‘enterprise SEO platform‘ has added a new module to it’s closed loop analytics engine that helps brands to identify and…
Lifting Conversion Through Curation and Badging
Badges call attention to specific items on a web page. Curation determines which items to badge. Here's why curation with badges boosts…
Adobe & Conductor Team-Up to Monitor SEO ROI Alongside PPC
Adobe SearchCenter has been updated to integrate organic search data, such that ROI from SEO campaigns can be measured directly alongside PPC…
SortPrice.com Say Retailers Listing 60% More Products on Facebook
SortPrice, a shopping app that enables online retailers to deliver an e-commerce experience directly through Facebook has posted data that suggests that…
The Lost Art of Web Analytics: Breaking Bad News Gently to Win Support
A swelling head and lack of audience can be a big problem for job security. Keep the following approaches in mind when…
Conversion Rate, A Most Powerful Lever Indeed
Some best practices and a guide on how to execute an A/B split serve landing page test.
Mapping Search Strategy to the Buy Cycle
A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be…
Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy
Every smart marketer can apply these key themes to their business to achieve winning results.
Market Researchers and Online Video: Blind Men and the Elephant
Recently, The Nielsen Company reported that 143.9 million unique viewers in the U.S. had streamed online video in January 2011. A few…
The New Attribution: Smart Marketers and User-Based Media Optimization
By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more…
Google’s Cutts: Bing’s Higher Search Success Rate Due to Bad Hitwise Data
Google’s Matt Cutts is skeptical about the latest Hitwise data that showed Bing provided users with more accurate results than Google. As…
Search, Social Media & the Offline Purchase
How to target the social media audience in search engines and guide their offline consumer behavior.
Anchor Your Landing Pages and Convert Wayward Clickers
Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion…
Top 6 Skills of a Great Web Analyst
Having trouble finding skilled analysts? Take a chance on an individual who may not be perfect for the role but can be…
How to Configure Analytics for Your Small Business Website
A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site.
77% of Americans Oppose Government Regulation of Search Engines [Survey]
A majority of Americans oppose government regulation of search results on Google, Bing, and Yahoo, according to a new Rasmussen national telephone…
Campaign Overload: How Search Marketers Can Overcome Fragmentation
More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011.
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