Analytics.
Experian Hitwise Launches Internet Measurement Service for India
Although global marketers often dream of taming the Chinese dragon, the Indian elephant may get them farther, faster. Why? The Indian market is now more measurable. Experian, the…
What Makes a YouTube Ad Worth Spreading?
Last week, a guest post in the YouTube Blog by Chris Anderson, Curator of TED, asked, “What makes an ad worth spreading?”…
Web Analytics Year in Review 2010
Web analytics this year became less about focusing on meaningless data reports and more on revenue growth, cost-savings, and improved customer satisfaction…
The Truth About Conversion Rate Optimization: It’s Not About You and Me!
In the blizzard of advice about CRO, it's easy to lose sight of the fundamentals. One fundamental truth about optimization: it's not…
How to Optimize Your Website for Great User Experience Across All Browsers and Devices
A list of free, inexpensive, and premium tools to get you started in collecting qualitative feedback and objective data on factors affecting…
How to Successfully Use Advertising to Get into the Consumer’s Consideration Set
Being the first source of information can provide a huge advantage for search marketers.
Experian Hitwise Blog Post Highlights Data About LivingSocial
Bill Tancer, General Manager, Global Research at Hitwise, posted some interesting data today about LivingSocial and the Adoption Curve. With Google rumored…
Instant Answers About Google Instant Previews
What effect will Google Instant Previews have on conversion rate optimization? Not much, at least not yet. But stay tuned to see…
comScore: Google, Bing Gain More Search Share in October
Google and Bing made slight gains in October, while the other major search players saw their search market share drop, according to…
CTRs Jump After Google Changes Name of Ads [Report]
Google’s recent renaming of “Sponsored Links” to “Ads” has been a positive for advertisers, according to a new study. The Search Agents…
Broad Match: Desperately Seeking Cinderella
Solely utilizing broad match can return the equivalent of a long line of ugly stepsisters -- and channel the real Cinderellas to…
Search and Social Media Marketing Strategies for Decade of Deflation
Even in mid-November, many marketers are still preparing their marketing budgets for next year — which will probably be revised in three…
Keep the Holiday Gifts in Their Carts With Remarketing
Want a huge lift in ad response for the holidays? A remarketing campaign can help you combat rising cart abandonment rates.
3 Ways to Analyze Your Competition
Competitive intelligence is a highly underestimated aspect of web analytics reporting. Without it, your company's stakeholders won't know whether trends reported are…
Connecting Rings and Bricks to Clicks (Connecting Online to Offline)
Want to increase the value of your advertising today? Implement a system that ties your online ad spend to your offline conversions…
Digital Marketers Need to Work on Elevator Pitch for Holiday Season
Yesterday, comScore released its Q3 2010 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $32.1 billion for the…
After the Transition: How to Get the Most Out of Bing/Yahoo
The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out…
50+ Hottest Halloween Costumes of 2010: Snooki, Lady Gaga & More
Halloween is tomorrow, meaning searches for costume ideas on Google and Yahoo are hot this week (and have been growing since late…
Wag the Dog: The Tail of Bid Management
Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the…
Search Ad Revenues Strong in Record-Breaking Half-Year, IAB Reports
U.S. Internet advertisers spent $12.1 billion in the first half of this year — a new half-year record, and the highest second-quarter…
comScore: Google Grows; Yahoo Falls; Bing Steady in September
comScore’s September U.S. search market share numbers are out. Google, which has dropped share or remained steady pretty much for the last…
Testing Is a Waste of Time
Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI.
Experian Hitwise Reports Google’s Share of Searches was 72 Percent in September
This just handed me: Experian Hitwise has just announced that Google accounted for 72.15 percent of all U.S. searches conducted in the…
5 Ways to Increase Your Website’s Revenue
Your website might be generating revenue for your business, but could it be doing even better?
comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales
Yesterday, comScore released findings from comScore ARS research indicating the importance of strong creative elements in TV and digital advertising campaigns. The…
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