Analytics.
AdGooroo and Experian Hitwise Report on Paid Search Secrets of Top CPG Marketers
AdGooroo and Experian Hitwise have just issued a report on “Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And Build Loyalty.” The study…
Search Trends: Digg vs. Reddit
Digg users "bury" the new site and have founder Kevin Rose seeing Reddit. A look inside the numbers.
Experian Hitwise Has Launched Two Major Search Products
At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products…
Become A Success Tracker: Advanced Conversion Analytics
Drilling deeper: how to get the most out of your data with segmentation, virtual pageviews, and event tracking.
Designing the Website of Your Dreams
You can have a beautiful, functional, successful web site. Here's how to create a site that will convert, rank competitively, and users…
SES Hong Kong to Feature Keynote by Avinash Kaushik
SES San Francisco attracted 6,000 attendees last week — and now the leading search and social marketing event heads to Hong Kong.…
Optimizing Display
Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth.
Beyond Website Analytics: Tools For Helping Measure ‘Other Things’
Many tools help measure the areas beyond basic website analytics. A look at some helpful e-mail, tracking, and social media tools.
Econsultancy Reports Finds Bid Management Technology Market Will Grow by 14% in 2010
According to a new report from Econsultancy, the pay-per-click bid management technology market will grow by 14% in 2010 as search marketing…
Don’t Let Your Web Site Design Become a Nightmare
Avoid losing money, time, customers, and conversions. Why hiring a graphic designer or marketing firm to design your site is a rotten…
comScore Finds Social Networking Sites Reach Higher Percentage of Women than Men
According to comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online…
Econsultancy Finds Companies Are Increasing Investment in Site Search to Drive Sales
According to new research from Econsultancy, companies worldwide are increasing their investment in site search because they want to improve the experience…
SMART Social Media ROI: Show me the Money!
Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone…
comScore Launches Video Metrix 2.0 to Measure Evolving Online Video Landscape
This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore’s online video measurement service. The new service…
The 8 Legs of Online Marketing?
Projections and predictions play a huge part in search marketing, but don't rely on an oracle octopus for your online marketing strategy.
Getting More From Google Insights
Google's Insights for Search offers the opportunity to gain insight into keyword terms used when people conduct searches and more effectively target…
Remarketing: Online’s Misunderstood Conversion Tool
Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers.
Practical Lessons from the B2B Search Elite
B2B thought leaders offer advice on technology, search marketing, PR, landing page optimization, and the SEO/social media cycle.
A Call for Call Tracking
There are several compelling reasons to drive customers to their phones. Here's how to use it to drive your business via PPC…
Experian Hitwise: 2010 FIFA World Cup Traffic Increased 22 Percent Yesterday
According to Heather Dougherty, Director of Research at Experian Hitwise, World Cup traffic increased 22 percent yesterday, June 23, 2010. The surge…
comScore Reports 183 Million U.S. Internet Users Watched Online Video in May
Okay, so this seems more like a continuing trend than breaking news. But the comScore Video Metrix service today reported that 183…
Google Share of Searches Hits 72 Percent in May 2010
Experian Hitwise today announced that Google accounted for 72.17 percent of all U.S. searches conducted in the four weeks ending May 29,…
The New York Times Ranks as Top Online Newspaper According to comScore
comScore today released a report of the top U.S. online newspaper groups based on the comScore Media Metrix service. The newspaper category…
‘Facebook Privacy’ Searches Plummet
Keyword data indicates searchers have moved on or lost interest after outcries over Facebook's policy privacy and some online people publicly deleted…
Comparison Shopping and the Pursuit of Trust
Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring good service…
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