PPC.
States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads
Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However,…
Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers
Users on the go looking for a business’s phone number in the search results expect to be able to access that number…
A New Look for Google AdWords Rolling Out Now
This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more…
New Google Shopping Overview & 4 New Tools
Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure…
Google’s Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]
Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in…
Google Killed 350 Million ‘Bad Ads’ in 2013
In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers…
PPC Management Operations: The Ultimate Guide
Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase…
Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month
January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you…
B2B Search: It’s Time To Go Mobile
Your customers are using mobile devices. If you're paying to send customers to your site using PPC, a poor mobile experience will…
The New AdWords Opportunities Tab – How to Get the Most Out Of It
While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are…