PPC.
Search Engine Rep Spills On Click Fraud
Pay Per Click Advertising Fraud – The Inside Story from Joe Holcomb, senior vice president of marketing at the Blowfish search engine, comments on his personal blog about…
Price of Search Ads Increases 9% in March
John points us to this Media Post article and chart about the latest Fathom Online Keyword Index. According to Fathom, paid search…
NY Governor Candidate Spitzer Targets Google Ads Against Prosecution Victim
New York gubernatorial candidate Eliot Spitzer is apparently targeting campaign ads on Google to the name of one of his prosecution targets.…
Got Good Rep? Strut That In Your Search Ads
Give Your PPC Ad "Authority" and your CTR will skyrocket from Search Engine Guide has some nice advice on ensuring your play…
Online & Search Spending Rose In First Quarter 2005
Internet Ad Spending Up In First Quarter from MediaPost reports of a new study finding online ad spend continued to grow in…
More On Click Fraud, The Lawsuit & The Need For Third Party Auditors
After breaking the news yesterday of a potential class action lawsuit over click fraud against major search engines, the Wall Street Journal…
Online Spend Beats Radio In The UK
My wife used to be in radio promotions with the solid job when I went into that fly-by-night internet stuff. Well, love,…
Lycos To Distribute Ads Through AlmondNet Post-Search Network
Lycos in Deal for Search-Targeted Banner Ads from AdWeek covers how Lycos will be distributing its paid listings through the AlmondNet search…
Click Fraud Suit Names Google, Yahoo & Other Search Companies
Rumors of a class action lawsuit over click fraud have been circulating for over a year. Now one may have finally arrived.…
WSJ On Using Search To Build Brand
Your Ad Here, 10 Words Max from the Wall Street Journal (sub. required to read) looks at how search ads are being…
NPR Looks at Online Advertising
A National Public Radio ran a story Morning Edition today on report about online and keyword advertising. You can listen to the…
Are Your TV Ads Tuned Into Search?
Integrating Search With TV Ads: The Next Generation from Gary Stein at ClickZ looks at how television marketers better have a search…
Yahoo Posts Ad Guidelines & Ad API Info
Yahoo has posted new guidelines about what’s acceptable in its search advertising plus some information about its long-standing API system for advertisers.…
BlowSearch Offers Source Exclusion; When Will The Majors Do The Same?
Another Search Engine Strategies, and another show where I heard plenty of advertisers asking yet again for the ability to pick and…
Euro Search Marketing To Grow 65 Percent
Forrester Research estimates that search marketing will increase 65 percent in 2005 to 1.4 billion. That spend includes non-search contextual ads, however.…
Search Ad Prices Rising — Retailers Seek Options
Some Retailers Balk At Search Ads As Prices Soar from Dow Jones discusses how as search ad prices rise, some retailers are…
Yahoo Execs Talk About the Possible End of Ad Relationship with MSN
Last week I blogged an item about Yahoo CEO Terry Semel predicting that Yahoo’s advertising deal with MSN will end when Microsoft…
Australia’s Ansearch Will Use Overture Ads
Ansearch, the new Australia web engine that is set to formally launch on March 31 (we’ve been blogging about it since November)…
The NY Times Publishes Article About Clickfraud
Time for another clickfraud article coming from major mainstream press organizations. This time around it’s The New York Times/IHT with the story:…
So Long Overture, Hello Yahoo! Search Marketing Solutions
A bit of re-branding news to begin the month of March. The Overture brand is no more. All of Overture’s and Yahoo’s…
Conversion Research Shows Search Costs Could Rise
Research Supports Aggressive SEM and SEO from Kevin Lee at ClickZ looks at two recent search and conversion behavior studies to summarize…
Paid Search Worth $5.5 Billion In 2009
JupiterResearch says paid search will rise to $5.5 billion in 2009, driven by four vertical areas: retail, financial services, travel and media…
SEMPO Stats On Click Fraud; Most Worried, Many Confirm A Problem
SEMPO has released stats about click fraud drawn from the The State of Search Engine Marketing 2004 survey it released in December.…
New Guide To PPC Search Listings
If you’re looking for another site dedicated to paid search, you might give Pay Per Click Universe a whirl. Up for a…
More Press Attention Given to Clickfraud
Clickfraud continues to get mainstream press attention. This time around, the AP’s Michael Liedtke has the story, Click fraud looms as threat…
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