PPC.
NYTimes.com hires former Yahoo executive
Leon Lazaroff of Bloomberg reports that The New York Times has named Murray Gaylord, a former Yahoo executive, to oversee marketing of the NYTimes.com web site. “The move…
Google Says Click Fraud Makes Up Less Than 2% of Invalid Clicks
Google’s click fraud guru Shuman Ghosemajumder says click fraud makes up less than 2% of all “invalid clicks”, which means the actual…
Search Arbitrage Gets Forbes Attention
Forbes did an article on search arbitrage Friday featuring interviews of Jeremy Shoemaker and Michael Gray. Shoemaker said he had made $2…
Botnets and Click Fraud and Terrorists, Oh My!
Webmaster Radio’s Jim Hedger is causing quite a stir with his exposé on botnets, click fraud, and terrorists profiting from Google’s AdWords…
Yahoo Sending Panama Invites Out
I reported at the Search Engine Roundtable this morning that Yahoo! Search Marketing Version 2.0 (Panama) Invites Going Out. I was one…
Mazda ‘Craves’ Clicks From Honda
Pontiac had a much celebrated TV ad in which the viewer was invited to “Google” its then-new Solstice convertible, but an ad…
Click Fraud Dropping Amongst Google & Yahoo
News.com reports on a new Click Fraud Index study that shows the click fraud rate dropping from 12.8 percent to 11.9 percent…
Yahoo Releases New “Panama” Search Advertising System Early
Yahoo’s long-anticipated next-generation search advertising platform, Panama, has now gone live. I’ve been at Yahoo for the past two days testing it…
Bug Leaves Advertisers Unable To Change Ads On Yahoo
As I reported at reported at Search Engine Roundtable twice already, Yahoo has left their search advertising customers out to dry. Advertisers…
Honda’s New ‘Crave’ Campaign Missing Search?
Honda has redesigned its bestselling CRV sport utility vehicle. There’s a snazzy flash-based site featuring the new car and a user-generated/social media…
Cost-Per-Keyword Increases Slightly In Q2
MediaPost reports that keyword prices for the second quarter have pretty much remained flat from the previous quarter. The DoubleClick’s Performics study…
The Click Quality Council Formed By ClickForensics
ClickZ reports that ClickForensics announced that they will be leading a new group named The Click Quality Council to “discuss Pay Per…
BusinessWeek’s Good Look At Click Fraud
Via Micropersuasion, Click Fraud is a BusinessWeek cover story on, well, click fraud. What’s new from stories we’ve already read and read…
Again, The Need For Search Ad Revenue To Stand Alone
Has the search bubble popped, given Yahoo’s warning yesterday about declining ad revenue? That warning generated a stock plunge that has hit…
Yahoo Displaying Checkout Icons In Search Ads
Andrew Goodman spotted Yahoo placing little shopping cart icons in some of the sponsored listings for eBay ads. Just like how Google…
Yahoo’s Panama Release Coming Sooner Then Expected?
Yahoo Search Marketing advertisers have been receiving emails from Yahoo urging them to update their profile information because their “account will soon…
Third Click Fraud Lawsuit Filed Against Google, But Does It Even Have A Chance?
Third Time’s a Charm? Google Sued for Click Fraud (Again) from eWeek covers Google being sued for click fraud again. This follows…
Yahoo Class Action Settlement Information Released
Details of the Yahoo class action settlement have been posted at checkmatesettlement.com. What you need to know right now is: (1) You…
Targeting Ads Based On Search Behavior & Privacy Issues Post-AOL
Back in 2005, I wrote about AlmondNet moving forward with showing ads to surfers across the web based on their search profiles…
Yahoo & Google Commit To An Other Independent Click Fraud Audit At SES
Donna Bogatin snagged both John Slade, Yahoo Search Marketing, and Shuman Ghosemajumder, Google Trust & Safety into agreeing to an other clickfraud…
Google Fights Claims Of Some Third Party Click Fraud Studies
The Google Blog just posted a report on how they feel some of the independent third party click fraud reports published are…
Industry Groups, Search Engines To Develop Click Fraud Guidelines
Google, Yahoo and others team up against click fraud from News.com covers The Interactive Advertising Bureau and the Media Rating Council partnering…
Online Ad Spend 9% Of All Ad Spend By 2011
ClickZ reports on a JupiterResearch report that online advertising spend is projected to snag up nine percent of the total advertising pie…
Independent Report: Google Click Fraud Detection Practices Are “Reasonable”
The Google Blog just posted the independent study on their click fraud detection practices that shows Google makes reasonable efforts to detect…
Yahoo Delays Launch Of New Ad System, “Panama”
ClickZ reports that Yahoo’s new ad system, aka Panama, will not be launching in the 3rd quarter. They now estimate a delayed…
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