PPC.
Apparel PPC: Zappos Dominates the Competition
When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which…
3 New Bing Ads Geotargeting Features Now Available
Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use…
Marin Adds Google Shopping Campaign Management
Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed…
The Evolution of Audience Targeting: 3 Opportunities for Marketers
More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without…
Remarketing Across Ad Exchanges With DoubleClick Search
DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking…
3 Reports Offer Insights on State of Paid Search in Q2
Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including…
Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor
Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you…
Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]
Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend…
Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value
With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and…
How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through…