PPC.
Click Pirates Making A Mockery Of The Text Ad Space
Peter Da Vanzo uncovers a disturbing practice where there are people out there clicking on ads, with the sole desire to hurt advertisers and enrich themselves. It is…
Ending Click Fraud with Pay-Per-Percentage
In Pay-Per-Percentage vs. PPC, Shimon Sandler points out an interesting new paper from the folks at Microsoft Research – Pay-Per-Percentage of Impressions:…
Yahoo Settles Clickfraud Lawsuit
A California judge has approved Yahoo’s proposed settlement of a class action click fraud case brought against the company by Checkmate Strategic…
Cost-Per-Keyword Drops In Q1
MediaPost reports that the cost-per-keyword has dropped from around $30 in the first quarter of 2006 to “the yearly high of $59…
Yahoo To Reduce Search Ad Minimum Bid In UK To 5p?
I reported this morning at the Search Engine Roundtable that Yahoo may be reducing the minimum bid price from 10p to 5p.…
SEMPO & Fair Isaac Team Up To Study Click Fraud
ClickZ reports that SEMPO and Fair Isaac have teamed up to study PPC click fraud. Fair Isaac is the organization that developed…
Forecasted Online Ad Spend Is Corrected Upwards
Search is winning the hearts and minds of marketing managers across the US, (and this is good news for search worldwide). Brand…
Clickbot.A Click Fraud Network Dismantled
ClickZ reports that the Clickbot.A virus that infected 34,000 machines (last report more than 50,000 PCs) and auto clicked on an unknown…
Google Click Fraud Settlement: Why One Online Merchant Is Opting Out
Radiator.com is a company spotlighted in a recent Associated Press article about the proposed settlement of a class action suit against Google…
Free New AdWords Alerts Service
A free alert service kicks off with two alerts related to Google AdWords and AdSense. You can get daily email alerts with…
Search Engines Using Search Ads To Promote Themselves
In the past week or so, I have been reporting on the different ways search engines use search ads to promote their…
Leveraging Brand and Non-Brand Search Terms
New research from search marketing firms 360i and Search Ignite looks at the effectiveness of brand vs. non-brand search terms. The findings…
New Click Fraud Bot Exploiting 34,000 PCs & Hundreds Of Advertisers
Help Net Security reports that PandaLabs discovered a bot named Clickbot.A, which infected 34,000 computers. The Clickbot.A automatically clicks on search ads,…
Tim Cadogan Talking At Yahoo Analyst Day
Tim Cadogan, vice president of search, up now at Yahoo Analyst Day, talking about search monetization. He starts by saying the consumer…
5% Of Search Results Lead To “Dangerous Sites”
Andy Beal reports on a Wall Street Journal article that claims 9% of paid search ads lead to “dangerous sites.” Three-percent of…
A Closer Look at Behavioral Advertising
Behavioral advertising is getting a lot of buzz lately, particularly as rumors of behaviorally targeted search advertising programs gain more traction. While…
Advertiser Files Complaint To Block Google Click Fraud Settlement
One Google advertiser is making a very formal rejection of the proposed Google click fraud settlement — he’s filed a complaint to…
Online Ad Spending Continues to Grow
During the Dot Com Boom, many companies planned their online revenue models around free services supported by advertising, and for many, this…
AdWords Advertisements Not Censored in Google China
Google China has censored their search results to remove certain sites and listings that are deemed by the Chinese government. However, an…
Is Yahoo Testing New PPC Ad Ranking Algorithm?
I reported more evidence of Yahoo Search Marketing testing a new PPC ad ranking algorithm to include a click through rate element.…
Class Action Fraud Suit Filed Against Yahoo Over Adware & Domain Distribution
Via Threadwatch, Suit Levels Spyware, Typosquatting Allegations at Yahoo at the Washington Post covers a class action lawsuit filed against Yahoo and…
Revisiting Search Engine Ad Breaks
Originally, the news of Google’s broad matching change had me thinking that Google was adding more ad positions to their search results…
Online Advertisers Can Only Handle PPC Price Increase of Less Than 30%
Adotas reports on a presentation made at SES Toronto, where SEMPO said that 80% of PPC advertisers could only handle a 30%…
New Click Fraud Index Aims To Quantify Click Fraud Rate
Elinor Mills points to a new Click Fraud Index service that reports click fraud rate among those monitoring through its network to…
Search Ad Providers Gaze into their Crystal Balls
Is search advertising slowing down, or just getting started? What new distribution channels are likely to open up in the coming months?…
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