PPC.
Awesome Ad Groups: Small is Good
Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed…
PPC Keyword Sets: Words to the Wise
Keyword lists are the bedrock of a successful PPC ad campaign. Learn how to get started assembling lists that pack the most…
Creating PPC Campaigns: the ‘Live or Die’ Settings
Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss…
Yahoo’s Conversion Tips: Optimize, Navigate and Track
Over at Yahoo’s Search Marketing blog, Marketing Communications Manager Roger Park is offering up tips on converting your search ads. He breaks…
Is Microsoft Buying Yahoo For Overture’s PPC Patents?
David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents…
PPC Advertising: Art or Science?
Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising in this new…
Hot, Tiny Ads: Banner Ads for Mobile Screens
Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of…
Yahoo Releases Three Updates to Traffic Quality Center
If you notice a change to the volume of clicks on your Yahoo paid search account, the Traffic Quality Center can help…
Paid Search Key in Projected Online Overtake of TV in UK Ad Spend
Paid search will take a lead role in online overtaking TV in the UK ad spending this year, according to Enders Analysis.…
Google Mobile Advertising on the Content Network
Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on…
Google Mobile Advertising: Start Now!
Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising…
Google Mobile Advertising: It’s Time to Start
Now that you've mastered "traditional" content advertising, it's time to take on the category that Google says will deliver revenue that dwarfs…
Yahoo Makes Minor Updates to Sponsored Search
In the midst of a proxy board fight, new negotiations with Microsoft, and a possible deal with Google, Yahoo has made updates…
Placement-Targeted Campaigns: Taming the Beast
Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like…
Yahoo’s Search Syndicate Gets Harsh Review By SEOBook
Aaron Wall has written a thorough and unflattering overview of Yahoo search traffic following the release of search numbers that show Yahoo…
Obama Needs You! Obama Campaign Endorses Search Engine Watch Jobs Board
Barack Obama needs internet marketers to win the Presidential Election. So his campaign wisely advertised on the Search Engine Watch Jobs Board.…
Google AdWords Editor a Great Tool for Content — and for Yahoo/Microsoft!
Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool…
Want to Double Conversions in One Month? Split Those Ad Groups
Content Advertising strategy put to the test: Would your boss be happy if your campaign conversion rates doubled in 30 days?
Pimp My Site: Tweaking High Traffic Landing Pages
When you have a page that is bringing in a lot of eyeballs, it may be tempting to just leave it alone.…
Killer Site Targeting: PPC Content Scrape & Bake Tools
Successful placement-targeted content campaigns depend on showing your ads on all the right sites. Here's a new tool and methodology for finding…
Q1 2008 Click Fraud Down from Last Quarter, Up from Last Year
Click Forensics has released data showing a decline in click fraud rates in the first quarter of 2008. The overall industry number…
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma’am
Google's being sued for tricking advertisers into advertising on its content network – but the truth may be more damning than the…
New Yahoo Feature Reports Number of Discarded Clicks
Yahoo has been throwing out bad clicks on search ad campaigns, but now a new feature will give further insight into those…
B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns
Easy step-by-step instructions for building killer B2B PPC "content ad group" keyword lists.
Yahoo Implements Minimum Bid Price Change
In February, Yahoo announced that minimum bids for Sponsored Search will no longer be fixed at $.10. And yesterday, they announced that…
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