PPC.
3 Underused Insights From AdWords’ Dimensions Tab
These three pieces of data that can be found in the Dimensions tab often go unnoticed, but they can be extremely useful…
Bing Ads Lets Marketers Preview Bid Changes in Real-Time
Bing Ads has released a new feature that allows users to make bid changes, and see in real time if the changes…
Cut Through the PPC Clutter With One Simple Word
In addition to its many other functions, PPC can serve as inspiration for innovation. Take a look at how.
Using AdWords Scripts for PPC Campaign Management
Few understand the power of AdWords scripts, and even fewer still use them to capacity. So here's a look at how to…
How to Define, Track, and Optimize PPC AdWords ROI
For Google advertisers, 2015 stands to profit heavily from AdWords advertisements. Here's how to get the most out of it.
Bing Rolls Out Enhanced Sitelinks to Global Audiences
Now, Enhanced Sitelinks are available to Bing Ads customers in all markets, worldwide.
Taking a Closer Look at Google In-Market vs. Affinity Audiences
New features and targeting options are added all the time to the Google Display Network, so here's a deeper peek at two…
3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now
While the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first when you…
5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy
Inbound marketing is about nurturing the customer through the journey to purchase. And paid search is a strategic element of that journey.
3 Easy PPC Wins to Start 2015 Off on the Right Foot
Here are three easy pay-per-click wins you can achieve and start the New Year off on the right foot.