PPC.
Content Ad Campaign Keyword Strategy Revisited
The keywords you choose for content ads play a different role than they do for search ads; a point that's often tough for search advertisers to grasp. By…
The Why Behind Paid Search Trends: Measurability
There are countless reports that paid search is on the rise and is projected to continue trending upwards. But what are the…
Craigslist Ruling: Does This Extend To Our Paid Ads?
A recent ruling in Craigslist’s favor may let our paid ad suppliers rest a bit easier, as they are all advertising conduits.…
Tips for Google Site and Category Exclusion Tool
The 100 worst sites on the Internet: would you want your company's ads shown there? Solution: Google Content Advertising Site and Category…
Every Picture Tells a Story: Non-text Contextual Ads
Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image ads that…
Contextual Advertising Best Practices: Banners and Video Ads
Google AdWords reinvented the text ad. Now: banners, video ads, animated banners.
Yahoo Changes Minimum Bid Policy on Search Ads
Yahoo this week changed the way it will set minimum bids on some keywords in Sponsored Search ads in the U.S., bringing…
Google AdWords Contextual Advertising Mystery Solved
Google AdWords contextual advertising created one of the search world's greatest mysteries. Solved here.
Fortune Tellers and Paid Bid Management
Keyword bid management for a paid search campaign can be accomplished in different ways. Are you trusting a "fortune teller" to guide…
Google AdWords Targeting: Expect More, Pay Less
Google Contextual advertising offers placement targeting. How to expect more, pay less in Content Advertising.
Microsoft-Yahoo: Search Marketing Trends That Matter
Whether Microsoft buys Yahoo won't change the way you do business now. These trends will.
Contextual Advertising: How to Target Sites in AdSense
Forget Microsoft-Yahoo. Make more money in contextual advertising. Here's how to use site targeting in the Google Content Advertising network.
Inside AdWords and Contextual Advertising: The Tipping Point
Once the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. Here's what you need to know now.
PPC 101 Writing Successful Creatives
PPC (Pay Per Click) ad copy for paid search beginners. Here's your call to action.
Microsoft Expands its PPC adCenter Content Network
Launched with little fanfare late last year, Microsoft’s adCenter Content Network initially only included Microsoft web properties. Now there are signs they’re…
How To Use Google Site Exclusion Tool to Increase ROI
Google Content Network Site Exclusion: Why it's the ultimate tool campaign profitability.
Don’t Worry About That Economic Slowdown
The Search Ad marketplace “sky” won’t fall when our economy slows or possibly kicks into a recession this year. Lately, we have…
Google AdWords 101: Landing Pages
How to start a profitable Google AdWords campaign. Intro to landing page optimization.
Increase ROI: Google Performance Placement Reports
AdWords provides visibility and control of PPC campaigns. Now content advertising does.
Which Industries Really Like Sponsored Links
When advertising on destination sites, some industries prefer sponsored text links while others are less focused on them. For text links, about…
BitDefender Finds Google AdWords Hijack Trojan
Seems there is a trojan out there that can replace Google AdWords with other ads, according to BitDefender. The bug is loaded…
B2B Marketing, Road Rules for Content Advertising
A golden compass to find the secrets of B2B content advertising.
Search Marketing Skills: Tips, No Tricks
Search marketing team building. Right job, wrong person?
Search Engines, Silos, SES Solutions
Search engine marketing crashes into traditional marketing: Google, Yahoo, Hyatt, Chicago Tribune black and blue. Read all over?
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