PPC.
PPC Content Advertising: The Latest Tips and Best Practices
Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers who have watched their competition and click…
Get More Attention with Legal PPC Ad Symbols
Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still…
One PPC Landing Page, Infinite Faces
Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. With a few simple lines of…
Google Conversion Optimizer: The Best-Kept Secret in PPC? Part II
Last week's discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated…
What’s a Yahoo Advertiser to Do?
The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable.…
Click Fraud Increased Slightly in Q4 2008
Click Forensics has released click fraud data for the fourth quarter of 2008. The click fraud rate grew slightly year-over-year. Here are…
Yahoo Tries to Defend Account “Optimizations”
For the last several months, Yahoo has been meddling in advertisers search advertising accounts. On those campaigns that it deems to be…
Yahoo! Search Marketing Updates Help Center
Yahoo! Search Marketing has updated its help center. Specifically, it has made the following changes: Better organization and easier navigation Stronger search…
Google Conversion Optimizer: The Best-Kept Secret in PPC?
Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising…
AdGooroo Releases Q4 2008 Search Advertising Data
AdGooroo has released data for search engine advertising in the fourth quarter of 2008. Google’s first page advertisers grew by 58%, and…
Rounding Up the Usual Click Fraud Suspects
In a new report by entitled “Anatomy of a Fraudster,” Anchor Intelligence has identified the top four types of click fraud perpetrators.…
PPC Landing Pages: Surprising Examples
It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their…
Search Ad Quality Score 101, Part 1
It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to…
PPC Landing Pages: PPC Visitors Have ADD
The first and most important objective of the landing page is to convince the visitor that they've come to the right place.…
AdGooroo Report Shows Times Not So Tough for Search
The economic downturn may not be affecting search advertising, according to the latest Mid-Quarter Search Engine Update from AdGooroo. The report shows…
Is the Bad Economy Bringing Branding Back?
So, here at SES Chicago, I keep hearing about a marketing practice I thought was dead – BRANDING. After all, aren’t conversions,…
PPC Landing Pages: The End of the Line — Or the Beginning?
Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at…
More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources
David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising.
Looking for Holiday PPC Tips?
There were lowered expectations for the 2008 Holiday shopping season before the bottom dropped out of the economy, but now it’s even…
The Good, the Bad and the Ugly: Click-Through and Conversion Rates
What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some…
The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in…
JP Morgan Lowers Search Ad Growth Estimates
JP Morgan Internet analyst Imran Khan is lowering projections for search ad spend for 2008 and 2009. The forecast for 2008 growth…
Those Mysterious Quality Scores: Fundamentally Simple
The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into…
Click Fraud Declines Slightly in Q2 2008
Click Forensics has released click fraud data for the third quarter of 2008. Overall, click fraud declined slightly. And by slightly, I…
Measuring a Text Ad’s Effectiveness
Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality…
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