Articles by this author
Build a Better Cesspool
Traditional media troops are pitted against the burgeoning voice of populace publishing. What's search's role in today's publishing environment?
Luxury Brand Survival
Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever wonder how they do it? Of course, smart search strategies play a role.
Fear the Google
Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google?
Do You Track Searcharoundings?
With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind? Short answer: we don't.
Trademark: The Next Generation
Last week's Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation.
The Search World’s All A-Twitter
Many people don't know what to make of Twitter. What is it? What's the point? It's an undeniable guarantee that when you adopt something new and make it your own, someone will be there to wave a finger to explain that you're doing it wrong.
Search Goes Global
Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is.
What Should You Do When You Get Canned?
Change is inevitable. You never know when you might encounter the folks you work with again and in what capacity. What goes around often comes around, so behave accordingly and it might just come back to you in a positive way.
The End of the Beginning
The first generation of the search-advertising model has passed. The next generation of search advertising and natural search will take some of the power away from the elite few in favor of placing the tools in the hands of the people. Before we see the next generation rise, we'll have to pay some dues.
Maximum PPC
Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand. The vast majority of companies would increase search budgets, if only their perceived barriers were removed.
