Articles by this author
Build a Better Cesspool
Traditional media troops are pitted against the burgeoning voice of populace publishing. What's search's role in today's publishing environment?
Luxury Brand Survival
Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever wonder how they do it? Of course, smart search strategies play a role.
Fear the Google
Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google?
Do You Track Searcharoundings?
With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind? Short answer: we don't.
Trademark: The Next Generation
Last week's Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation.
