PPC.
Here’s what an ROI-worthy search advertising budget looks like in 2022
Kris Jones shares some subtle considerations that will separate your search advertising strategy from your competitors (for good)
Now is the best time to stitch your search marketing loopholes before 2022
A stitch in time saves nine, and a lot more when it's about the cookie death, search marketing and SEO
The search dilemma: looking beyond Google’s third-party cookie death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that…
Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare…
How to best utilize the networks within Google AdWords
Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience.
Three critical PPC trends to watch for in 2021
In 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Here are…
Smart Bidding: Five ways machine learning improves PPC advertising
Thanks to Google Ads' machine learning capabilities, its Smart Bidding feature lets you take the guesswork out of PPC campaign management. You…
Ways to get the most out of your Google Adwords PPC strategy
A brief on PPC's benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy.
What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA…
Search engine saturation: The ever evolving SERP and how brands are responding
The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it…
B2B paid search forecast: What to expect in 2021
With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for…
Synergized search is key to success in the new normal
Marketers need a smart strategy to cut through the competition. The question is: will they drive the highest traffic and performance with…
Five great display and video advertising tactics to increase relevance and revenue in a cookie-less world
How the death of cookies will result in better and stronger results. Five must-have tactics for display and video advertising to smoothly…
How to use in-market audiences for better search campaigns
Audience targeting has is crucial to enterprise marketing campaigns. Discover all the tricks and tips to use in-market audiences for better optimized…
Marketing strategies during COVID-19 times
We discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more.
Tips and tools to combine content marketing and PPC
Content marketing and PPC can greatly improve the quality of blog content, landing pages, and bring more quality leads to your online…
The ongoing race between ad blockers and ad tech: Who’s winning?
Even though ad blockers no longer dominate the headlines, if not handled properly, they still pose threats to publishers’ and advertisers’ revenues.
How to increase online sales in three easy steps through PPC ads
Inna Yatsyna guides you through the most common errors in contextual advertising with practical recommendations on setting up effective PPC ads.
COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?
Pharma search engine marketers want to know how the COVID-19 pandemic is impacting the search messaging landscape and how they can adapt…
Ultimate guide to video marketing on YouTube
A comprehensive video marketing guide that outlines everything you need to know for success on the world's second most popular search engine,…
Effective mobile advertising strategies for 2020
As the COVID-19 pandemic forces everyone to stay indoors, mobile advertising is going to be crucial. More on how to establish and…
The best-kept secret to maintaining and defending the top spot with paid search
Pumping more money is not the solution. BrandVerity's CEO helps you learn the essential techniques to maintain your position one in paid…
Coronavirus and the paid search sector: How businesses are gearing up to come out the other side
How is the paid search sector weathering the coronavirus storm? Luke Richards spoke to Adthena’s VP of marketing about questions C-level executives…
Nine tactics to improve your PPC campaign performance in 2020
With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips…
Search specialist shares five ways to adapt your search strategy in uncertain times
An expert's view of how the current world scenario has impacted users and advises how businesses can adapt their search strategy during…
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