PPC.
Social learning: How to optimize your Facebook PPC campaign
Here is a look at how businesses can optimized their Facebook PPC campaigns in a way that drives conversions and generates growth.
Display and search advertising: Top three strategies to expand your audience across channels
Digital marketers have unlimited tools at their disposal. Three strategies to effectively combine search and display advertising for maximum results.
11 Proven PPC strategies for your ecommerce site
Greeting your customers, optimizing your products page, implementing schema, and seven more great ways that you can beef up your ecommerce PPC…
LinkedIn retargeting strategies: B2B advertising for the win
LinkedIn gives B2B advertisers unique capabilities to interact with users who haven't converted in the funnel. LinkedIn retargeting strategies explained.
A visual guide for every Google Ads extension
An in-depth illustrated guide of the Google Ads extensions that were rolled out in the past ten years. Samples of the top…
Q&A with Microsoft’s Noël Reilly: Data, discovery, customer-first mindset
Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry trends.
Tips to diversify for long-term PPC search marketing effectiveness
PPC advertisers are seeing their long-term investments lose steam, traffic, and income. Five PPC tips for advertisers and internet marketing specialists.
Google Ads announce more changes to match types – Challenges and opportunities
Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on…
Five great tools to improve PPC ads
Save time, get crucial insights, and raise money for business with these five amazing tools to improve PPC ads, including Wordstream, Unbounce,…
How to use PPC data to drive more SEO traffic
Analyzing PPC results to improve SEO is an unconventional yet effective method. Witness higher conversions and get more data to outrank competitors.
Facebook campaign budget optimization: How marketers must prepare for September 1, 2019
If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook's campaign…
Five search reports for ecommerce you can pull now to prep for Q4
For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now…
Effective Amazon PPC Management: How to get the most of a limited budget
According to research, Amazon ranked first with average monthly users of about 197 million. Tools, tips, and key details for Amazon PPC…
Five ways to target ads on Google that don’t involve keywords
Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.
Small-budget guide to testing ad copy, landing pages, and more
It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new…
Four cool keyword research tools you can use for free now
Free or freemium keyword research tools (not including obvious ones like Google Ads Keyword Planner) to provide useful insight into organic ranking…
Five ways PPC customer support can help SMBs
The whole point of customer support is to understand your industry and business goals. Coaches meet you at your level of expertise…
How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you're definitely missing out. Five steps to set up and run a successful SEM…
Nine Google Ads hacks to improve your CTR and conversion rate
Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.
Making the case for more non-brand funding in paid search
We neglect non-brand CPC advertising because, clients think it’s too expensive, too competitive, and a lot of work for a little payoff.…
Five things to do on a small digital marketing budget
I’ll walk you through a few important tactics like retargeting site visitors and purchasers, mid-funnel remarketing, and more of these tips to…
The fall of ad copy, long live ad copy
Average users only spend a few seconds to navigate SERPs. They won't spend time reading your ad copy specifics, regardless of how…
The middle ground for single keyword ad groups (SKAGs)
SKAGs is the practice of placing single keywords in an ad group. With Google’s user intent evolution, is it still worth it?
Don’t let unwanted automated ad extensions keep you up
By default, campaigns on Google and Bing automatically show dynamic ad extensions. Quick fixes on how you could remove or manage them.
Five ways blockchain will impact search marketing
Five major ways blockchain will impact search marketing, and how advertising professionals are already beginning to master this disruptive technology.
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