PPC.
Are Yahoo and Bing Rushing Integration?
A few Yahoo/Microsoft search alliance integration woes we can look forward to, and what will need to improve.
Yahoo, Microsoft Search Alliance Explained
Latest info on PPC account transition for advertisers, including timeline, benefits, and options.
Facebook PPC: Finally, True Demographic Targeting!
Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market…
How Much Is BP Spending On Google Search Ads?
With so much speculation about how much BP is spending on Google ads, SEW decided to take a crack at the math.…
The Google Tax: The High Price of Free Search Marketing Tools
The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.
Is Retargeting Ready to go Mainstream? (Part 2)
The maturing of the digital industry, third-party tools, and display advertising options should drive the adoption of retargeting.
Google AdWords Placement Targeting: Tools for Success
Tools and strategies for placement targeting that will lead you to greater PPC success.
Search Campaigns Boost Phone Calls to Businesses
As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands.…
How to Move an AdWords Campaign Without Breaking it
If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns…
Paid Search Management: Campaign Organization, Part 2
Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and…