PPC.
Google +1’s Arrive on Display Ads
If you are running ads in the Google Display Network, you should begin seeing +1 buttons and annotations on all your ads.…
Inside Google’s Debate Over Search Retargeting
Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why…
PPC Bid Optimization Without Conversion Tracking
Having a lack of good conversion data is no excuse for not optimizing bids in a campaign. The campaign can still perform…
Baidu Launches International Marketing Efforts
Dominant Chinese search engine Baidu quietly launched more of its international efforts with the help of a Singapore-based partner and their new…
PPC Ad Optimization: This Week, Don’t Diss the Tweak!
It’s psychological change in the prospect, not the physical change in the ad, that’s important to results. Always make sure you’re cycling…
Google AdWords Puts More Weight on Relevance, Landing Page Quality
Google is rolling out a global update to how the AdWords quality score is determined and how much impact that score has…
Advanced PPC Optimization Techniques for adCenter: Filling the Matching Gaps
Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your…
9 Not-So-Great Points About Adwords Sitelinks
Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already.…
Google Looks to Cash in with YouTube Channels, New Circular Ads
Google is looking to celebrity power and regular high quality program to draw big budget advertisers to YouTube. They’re also launching a…
6 Tactics for Awesome ROI on LinkedIn Ads
The folks on LinkedIn are professional, so your ads and landing pages should look professional, too. Follow these tips and tactics, and…