PPC.
Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]
Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet…
Facebook Sponsored Stories Coming to the News Feed
Facebook is preparing to roll out Sponsored Stories in the news feed. The ads will roll out gradually from January, allowing brands…
Extreme Makeover – PPC Account Edition
Your PPC account is no different from a home. Sometimes you need to remodel and sometimes you’ll have to tear it down…
How to Schedule Dayparting on Google AdWords
All businesses have specific time periods in which they are more profitable than at other times. Here is a guide to ad…
Google’s 20 Largest U.S. Search Advertisers of 2011
IAC/ InterActiveCorp is topping all Google search advertisers this year, according to data from Kantar, which began estimating Google's search spending in…
PPC Isn’t Just For Ecommerce: Holiday Trends For the Rest of Us
Turn the typical holiday PPC madness on its head. Here’s how to manage PPC accounts that defy the ecommerce hullabaloo during the…
How to Know When You Should Advertise to Tablet Users
Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand…
Google Now Owns 44% of Global Advertising Market
ZenithOptimedia reports that Google now owns 44 percent of the global ad market and predicts global ad expenditure will grow 4.7 percent…
Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization
BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network…
The Bid Management Recipe
If you want to start applying bid management to your AdWords campaigns to optimize for conversions, you're going to need certain ingredients…